Giro vs Lake:Which is more popular?
In September 2026, Giro had more branded searches than Lake among bike shoes brands in New Zealand. Giro had about 50 branded searches, while Lake had 40. Giro made up 2.9% of all bike shoes brand searches we track, and Lake accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about bike shoes brands, Giro appeared in three of the four answers and Lake in two. Giro was mentioned before Lake in every answer that named either.
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Top bike shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Giro was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lake was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Giro was listed before Lake in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shimano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Giro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sidi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fizik2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lake2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bike shoes brands
4 answers
Asked ChatGPT
“Which bike shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike shoes brands in New Zealand?”
Asked ChatGPT
“What's the best bike shoes brand in New Zealand for clipless riding?”
Searched Google, AI Overview
“cycling shoes nz”
Searched Google, AI Overview
“road bike shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Giro or Lake more popular in search?
This chart shows how often people search Google for Giro and Lake by name. Each line represents a brand's share of searches for all six bike shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Lake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Shimano | Sidi | Fizik | Giro | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 6.5% | 7.1% | 3% | 2.4% | 4.1% |
| Nov 2025 | 77.4% | 8.3% | 5.4% | 3% | 3% | 3% |
| Dec 2025 | 73.9% | 8% | 6.3% | 5.1% | 2.8% | 4% |
| Jan 2026 | 77.3% | 8.2% | 5.3% | 3.4% | 2.4% | 3.4% |
| Feb 2026 | 77.4% | 8.3% | 6.5% | 3% | 2.4% | 2.4% |
| Mar 2026 | 83.3% | 4.8% | 5.7% | 1.8% | 2.2% | 2.2% |
| Apr 2026 | 85.2% | 4.9% | 3.1% | 2.2% | 2.2% | 2.2% |
| May 2026 | 81.2% | 5.6% | 5.1% | 3.6% | 2.5% | 2% |
| Jun 2026 | 73.5% | 6.6% | 8.8% | 3.7% | 3.7% | 3.7% |
| Jul 2026 | 73.3% | 5.8% | 9.2% | 4.2% | 3.3% | 4.2% |
| Aug 2026 | 71.4% | 6.4% | 10% | 3.6% | 3.6% | 5% |
| Sep 2026 | 76% | 8.2% | 7.6% | 2.9% | 2.9% | 2.3% |
How has the Giro and Lake comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Giro took it in May 2026, Lake took it in July 2026, Giro took it in September 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand moved from 4.1% to 2.3%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand bike shoes brands in September 2026?
2 changes
In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.
In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Giro’s and Lake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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