Brandwave

Giro vs Specialized:Which is more popular?

In September 2026, Specialized had more branded searches than Giro among bike shoes brands in New Zealand. Specialized had about 1,300 branded searches, while Giro had 50. Specialized made up 76% of all bike shoes brand searches we track, and Giro accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about bike shoes brands, Specialized appeared in all four answers and Giro in three. Specialized was mentioned before Giro in every answer.

Among bike shoes brands in New Zealand in September 2026

Who do people search for more?

Specialized, about 26 searches for every 1 for Giro

Specialized 1.3K searchesGiro 50 searches

Who does AI mention more?

Specialized, mentioned in every answer we collected

Specialized in 4 of 4Giro in 3 of 4

Who does AI recommend more?

Specialized, named ahead of Giro in every answer

Specialized first in 4Giro never first

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Top bike shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Specialized appeared in all four answers. Giro was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Specialized was listed before Giro in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Specialized2nd
  3. Giro3rd
  4. Fizik4th
  5. Lake5th
  6. Sidi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Giro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sidi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fizik2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lake2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bike shoes brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Giro or Specialized more popular in search?

This chart shows how often people search Google for Giro and Specialized by name. Each line represents a brand's share of searches for all six bike shoes brands we track, month by month, from searches in New Zealand.

Giro and Specialized among bike shoes brands in New Zealand, by month

Share of searches by month for Specialized, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedShimanoSidiFizikGiroLake
Oct 202576.9%6.5%7.1%3%2.4%4.1%
Nov 202577.4%8.3%5.4%3%3%3%
Dec 202573.9%8%6.3%5.1%2.8%4%
Jan 202677.3%8.2%5.3%3.4%2.4%3.4%
Feb 202677.4%8.3%6.5%3%2.4%2.4%
Mar 202683.3%4.8%5.7%1.8%2.2%2.2%
Apr 202685.2%4.9%3.1%2.2%2.2%2.2%
May 202681.2%5.6%5.1%3.6%2.5%2%
Jun 202673.5%6.6%8.8%3.7%3.7%3.7%
Jul 202673.3%5.8%9.2%4.2%3.3%4.2%
Aug 202671.4%6.4%10%3.6%3.6%5%
Sep 202676%8.2%7.6%2.9%2.9%2.3%

How has the Giro and Specialized comparison changed over the last 12 months?

3 findings
  • Specialized was ahead of Giro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 40 to 50.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bike shoes brands in New Zealand moved from 76.9% to 76%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand bike shoes brands in September 2026?

2 changes

  1. In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.

  2. In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Giro’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

1 branded search term

  • giro bike shoes

Specialized

1 branded search term

  • specialized bike

How the Brand Demand Index is measured

Other head-to-heads among bike shoes brands

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