Sidi vs Specialized:Which is more popular?
In September 2026, Specialized had more branded searches than Sidi among bike shoes brands in New Zealand. Specialized had about 1,300 branded searches, while Sidi had 130. Specialized made up 76% of all bike shoes brand searches we track, and Sidi accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about bike shoes brands, Specialized appeared in all four answers and Sidi in two. Specialized was mentioned before Sidi in every answer.
Who do people search for more?
Specialized, about 10 searches for every 1 for Sidi
Who does AI mention more?
Specialized, mentioned in every answer we collected
Who does AI recommend more?
Specialized, named ahead of Sidi in every answer
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Top bike shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Specialized appeared in all four answers. Sidi was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Specialized was listed before Sidi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shimano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Giro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sidi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fizik2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lake2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bike shoes brands
4 answers
Asked ChatGPT
“Which bike shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike shoes brands in New Zealand?”
Asked ChatGPT
“What's the best bike shoes brand in New Zealand for clipless riding?”
Searched Google, AI Overview
“cycling shoes nz”
Searched Google, AI Overview
“road bike shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sidi or Specialized more popular in search?
This chart shows how often people search Google for Sidi and Specialized by name. Each line represents a brand's share of searches for all six bike shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Specialized, Sidi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Shimano | Sidi | Fizik | Giro | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 6.5% | 7.1% | 3% | 2.4% | 4.1% |
| Nov 2025 | 77.4% | 8.3% | 5.4% | 3% | 3% | 3% |
| Dec 2025 | 73.9% | 8% | 6.3% | 5.1% | 2.8% | 4% |
| Jan 2026 | 77.3% | 8.2% | 5.3% | 3.4% | 2.4% | 3.4% |
| Feb 2026 | 77.4% | 8.3% | 6.5% | 3% | 2.4% | 2.4% |
| Mar 2026 | 83.3% | 4.8% | 5.7% | 1.8% | 2.2% | 2.2% |
| Apr 2026 | 85.2% | 4.9% | 3.1% | 2.2% | 2.2% | 2.2% |
| May 2026 | 81.2% | 5.6% | 5.1% | 3.6% | 2.5% | 2% |
| Jun 2026 | 73.5% | 6.6% | 8.8% | 3.7% | 3.7% | 3.7% |
| Jul 2026 | 73.3% | 5.8% | 9.2% | 4.2% | 3.3% | 4.2% |
| Aug 2026 | 71.4% | 6.4% | 10% | 3.6% | 3.6% | 5% |
| Sep 2026 | 76% | 8.2% | 7.6% | 2.9% | 2.9% | 2.3% |
How has the Sidi and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Sidi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand moved from 7.1% to 7.6%, and its estimated monthly branded searches moved from 120 to 130.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike shoes brands in New Zealand moved from 76.9% to 76%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand bike shoes brands in September 2026?
3 changes
In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.
In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.
In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sidi’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sidi
2 branded search terms
- sidi
- sidi cycling shoes
Specialized
1 branded search term
- specialized bike
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