MTB helmet brands in New Zealand:Which are most popular?
Fox Racing and Giro share the highest share of searches among MTB helmet brands in New Zealand, at 30.4% in September 2026. When we checked with ChatGPT and Google AI Overviews, Fox Racing, Giro, Bell and POC showed up in every answer. Fox Racing was recommended most often, coming first in one out of three responses.
Fox RacingShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
GiroShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
BellShare of searches 21.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
POCShare of searches 16.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
SmithShare of searches 1.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
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Top MTB helmet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Fox Racing, Giro, Bell and POC appeared every time. Fox Racing was recommended most often, coming first in one out of three answers. POC was second, and Giro was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fox Racing1st
- POC2nd
- Giro3rd
- Bell4th
- Smith5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
- Giro3 of 3Named in 3 of 3 ChatGPT answers
- Bell3 of 3Named in 3 of 3 ChatGPT answers
- POC3 of 3Named in 3 of 3 ChatGPT answers
- Smith1 of 3Named in 1 of 3 ChatGPT answers
See every answer about MTB helmet brands
3 answers
Asked ChatGPT
“Which MTB helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB helmet brands in New Zealand?”
Asked ChatGPT
“What's the best MTB helmet brand in New Zealand for trail safety?”
Searched Google, AI Overview
“mtb helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mountain bike helmet”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MTB helmet brands do people search for most?
This chart shows how often people search Google for each MTB helmet brand by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fox Racing, Giro, Bell, POC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Giro | Bell | POC | Smith |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 26.7% | 25.5% | 15.6% | 2.1% |
| Nov 2025 | 31.6% | 27.8% | 20.6% | 18.4% | 1.7% |
| Dec 2025 | 35.1% | 25.5% | 21.7% | 15.9% | 1.8% |
| Jan 2026 | 29.4% | 27.4% | 23.4% | 17.8% | 2% |
| Feb 2026 | 33% | 22% | 28.6% | 14% | 2.5% |
| Mar 2026 | 31.4% | 24.3% | 29.1% | 13.9% | 1.3% |
| Apr 2026 | 32.2% | 28.2% | 23.4% | 14.7% | 1.4% |
| May 2026 | 34.8% | 25.1% | 21.9% | 16.9% | 1.3% |
| Jun 2026 | 35.8% | 23.3% | 24.2% | 15.5% | 1.2% |
| Jul 2026 | 31.3% | 28% | 22.3% | 17% | 1.4% |
| Aug 2026 | 30.1% | 31.4% | 20.8% | 16.6% | 1.1% |
| Sep 2026 | 30.4% | 30.4% | 21.1% | 16.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30.4% | 1.1K | 0% | +0.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.4% | 1.1K | -4.2% | -1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.1% | 790 | 0% | +0.2 points | |
| 4, held 4th | 16.8% | 630 | 0% | +0.2 points | |
| 5, held 5th | 1.3% | 50 | +25% | +0.3 points |
30.4%
Moved from 2nd to 1st. 1.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Giro30.4%
Moved from 1st to 2nd. 1.1K estimated branded searches, -4.2% vs prior month. Share -1 points.
3.
Bell21.1%
Held 3rd. 790 estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
POC16.8%
Held 4th. 630 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Smith1.3%
Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.3 points.
Which brand is most popular in search among MTB helmet brands in New Zealand?
5 brands
Fox Racing and Giro share the highest share of searches among MTB helmet brands in New Zealand, at 30.4% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fox Racing | 30.1% → 30.4% | 35.8%Jun 2026 | 29.4%Jan 2026 | 1st |
| Giro | 26.7% → 30.4% | 31.4%Aug 2026 | 22%Feb 2026 | 2nd |
| Bell | 25.5% → 21.1% | 29.1%Mar 2026 | 20.6%Nov 2025 | 3rd |
| POC | 15.6% → 16.8% | 18.4%Nov 2025 | 13.9%Mar 2026 | 4th |
| Smith | 2.1% → 1.3% | 2.5%Feb 2026 | 1.1%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand increased from 26.7% to 30.4%.
- Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand decreased from 25.5% to 21.1%.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand increased from 15.6% to 16.8%.
- Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand decreased from 2.1% to 1.3%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands in New Zealand peaked at 35.8% in June 2026 and was lowest at 29.4% in January 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand peaked at 31.4% in August 2026 and was lowest at 22% in February 2026.
- Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand peaked at 29.1% in March 2026 and was lowest at 20.6% in November 2025.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand peaked at 18.4% in November 2025 and was lowest at 13.9% in March 2026.
- Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.1% in August 2026.
- Across the 12 months ending September 2026, Fox Racing held steady: its share of searches among MTB helmet brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand MTB helmet brands in September 2026?
4 changes
In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.
In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand.
Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.
Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
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