Brandwave

How popular isFox Racing?

In September 2026, people searched for Fox Racing by name about 2,300 times in New Zealand, a 7% increase from the previous year. These searches made up 30.4% of all New Zealand MTB helmet brand searches, placing Fox Racing first out of five brands. When we asked both ChatGPT and Google AI Overviews about MTB helmet brands, Fox Racing appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Fox Racing is the most searched of 5 competitors and the most recommended in AI answers.

  1. Fox RacingShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. GiroShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. BellShare of searches 21.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. POCShare of searches 16.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. SmithShare of searches 1.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
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Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fox Racing appeared in all three answers. Fox Racing is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. POC2nd
  3. Giro3rd
  4. Bell4th
  5. Smith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
  • Giro3 of 3Named in 3 of 3 ChatGPT answers
  • Bell3 of 3Named in 3 of 3 ChatGPT answers
  • POC3 of 3Named in 3 of 3 ChatGPT answers
  • Smith1 of 3Named in 1 of 3 ChatGPT answers

See every answer about MTB helmet brands

3 answers

  • Asked ChatGPT

    “Which MTB helmet brand should I buy in New Zealand?”

    1. 1Giro
    2. 2Fox Racing
    3. 3Bell
    4. 4POC

  • Asked ChatGPT

    “What are the best MTB helmet brands in New Zealand?”

    1. 1Fox Racing
    2. 2POC
    3. 3Giro
    4. 4Bell
    5. 5Smith

  • Asked ChatGPT

    “What's the best MTB helmet brand in New Zealand for trail safety?”

    1. 1POC
    2. 2Fox Racing
    3. 3Bell
    4. 4Giro

  • Searched Google, AI Overview

    “mtb helmets nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mountain bike helmet”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which MTB helmet brands compete with Fox Racing?

Fox Racing against MTB helmet brands in New Zealand, by month

Share of searches by month for Fox Racing, Giro, Bell, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingGiroBellPOCSmith
Oct 202530.1%26.7%25.5%15.6%2.1%
Nov 202531.6%27.8%20.6%18.4%1.7%
Dec 202535.1%25.5%21.7%15.9%1.8%
Jan 202629.4%27.4%23.4%17.8%2%
Feb 202633%22%28.6%14%2.5%
Mar 202631.4%24.3%29.1%13.9%1.3%
Apr 202632.2%28.2%23.4%14.7%1.4%
May 202634.8%25.1%21.9%16.9%1.3%
Jun 202635.8%23.3%24.2%15.5%1.2%
Jul 202631.3%28%22.3%17%1.4%
Aug 202630.1%31.4%20.8%16.6%1.1%
Sep 202630.4%30.4%21.1%16.8%1.3%

  1. 1.Fox Racing

    30.4%

    Moved from 2nd to 1st. 1.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Giro

    30.4%

    Moved from 1st to 2nd. 1.1K estimated branded searches, -4.2% vs prior month. Share -1 points.

  3. 3.Bell

    21.1%

    Held 3rd. 790 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.POC

    16.8%

    Held 4th. 630 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Smith

    1.3%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.3 points.

Compare popularity between Fox Racing and its closest rivals

Every comparison with Fox Racing

21 comparisons

How has branded search demand for Fox Racing changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing in New Zealand rose from 2.1K to 2.3K.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands in New Zealand peaked at 35.8% in June 2026 and was lowest at 29.4% in January 2026.

How did search popularity change for New Zealand MTB helmet brands in September 2026?

4 changes

  1. In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.

  2. In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand.

  3. Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.

  4. Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are Fox Racing’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fox gloves
  • fox helmet
  • fox jersey
  • fox mtb gloves
  • fox mtb helmet
  • fox mtb jersey
  • fox mtb shoes
  • fox racing
  • fox shoes

Do you work for Fox Racing? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fox Racing compete?

Fox Racing is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mountain bike clothing brands4th of 64.1%Show ranking
MTB helmet brands1st of 530.4%Shown above
Kidney belt brands2nd of 314.6%Show ranking
Long sleeve jersey brands6th of 62.6%Show ranking
Bike gloves brands2nd of 621.4%Show ranking
MTB shoes brands4th of 75.9%Show ranking
MTB gloves brands2nd of 732.9%Show ranking
Creator with pink hair and a pink jacket

Is Fox Racing your brand?

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