Brandwave

How popular isFox Racing?

In September 2026, people searched for Fox Racing by name about 2,300 times in New Zealand, a 7% increase from the previous year. These searches made up 14.6% of all New Zealand kidney belt brand searches, placing Fox Racing second out of three brands. When we asked both ChatGPT and Google AI Overviews about kidney belt brands, Fox Racing appeared in three of the five answers and was the joint most recommended of the three.

Search and AI answers in September 2026

Fox Racing is the second most searched of 3 competitors and the joint most recommended in AI answers.

  1. AlpinestarsShare of searches 76.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Fox RacingShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. DaineseShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kidney belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing is the joint most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. Fox Racing1st
  3. Dainese–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fox Racing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dainese0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kidney belt brands

5 answers

  • Asked ChatGPT

    “Which kidney belt brand should I buy in New Zealand?”

    1. 1Alpinestars
    2. 2Fox Racing

  • Asked ChatGPT

    “What are the best kidney belt brands in New Zealand?”

    1. 1Fox Racing
    2. 2Alpinestars

  • Asked ChatGPT

    “What's the best kidney belt brand in New Zealand for motorcycle riding?”

    1. 1Alpinestars

  • Searched Google, AI Overview

    “best kidney belt”

    1. 1Fox Racing

  • Searched Google, AI Overview

    “motorcycle kidney belt”

    1. 1Alpinestars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kidney belt brands compete with Fox Racing?

Fox Racing against kidney belt brands in New Zealand, by month

Share of searches by month for Alpinestars, Fox Racing, Dainese. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsFox RacingDainese
Oct 202570.9%17.9%11.2%
Nov 202568.7%21.1%10.2%
Dec 202574.6%13.4%12%
Jan 202675.1%13.1%11.8%
Feb 202674.2%16.1%9.7%
Mar 202677.2%14%8.8%
Apr 202675%15.4%9.6%
May 202675.9%14.9%9.3%
Jun 202676.3%15%8.8%
Jul 202677.1%14.9%8%
Aug 202677.6%14.1%8.2%
Sep 202676.5%14.6%8.8%

  1. 1.Alpinestars

    76.5%

    Held 1st. 2.5K estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  2. 2.Fox Racing

    14.6%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Dainese

    8.8%

    Held 3rd. 290 estimated branded searches, +3.6% vs prior month. Share +0.6 points.

Compare popularity between Fox Racing and its closest rivals

Every comparison with Fox Racing

21 comparisons

How has branded search demand for Fox Racing changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing in New Zealand rose from 2.1K to 2.3K.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand decreased from 17.9% to 14.6%.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand peaked at 21.1% in November 2025 and was lowest at 13.1% in January 2026.

How did search popularity change for New Zealand kidney belt brands in September 2026?

3 changes

  1. In September 2026, Dainese gained share of searches among kidney belt brands in New Zealand, from 8.2% to 8.8%.

  2. In September 2026, Fox Racing gained share of searches among kidney belt brands in New Zealand, from 14.1% to 14.6%.

  3. In September 2026, Alpinestars lost share of searches among kidney belt brands in New Zealand, from 77.6% to 76.5%.

How are Fox Racing’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fox gloves
  • fox helmet
  • fox jersey
  • fox mtb gloves
  • fox mtb helmet
  • fox mtb jersey
  • fox mtb shoes
  • fox racing
  • fox shoes

Do you work for Fox Racing? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fox Racing compete?

Fox Racing is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mountain bike clothing brands4th of 64.1%Show ranking
MTB helmet brands1st of 530.4%Show ranking
Kidney belt brands2nd of 314.6%Shown above
Long sleeve jersey brands6th of 62.6%Show ranking
Bike gloves brands2nd of 621.4%Show ranking
MTB shoes brands4th of 75.9%Show ranking
MTB gloves brands2nd of 732.9%Show ranking
Creator with pink hair and a pink jacket

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