DHaRCO vs Fox Racing:Which is more popular?
In September 2026, Fox Racing had more branded searches than DHaRCO among mountain bike clothing brands in New Zealand. Fox Racing had about 480 branded searches, while DHaRCO had 390. Fox Racing made up 4.1% of all mountain bike clothing brand searches we track, and DHaRCO accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Fox Racing appeared in all five answers and DHaRCO in three. Fox Racing was mentioned before DHaRCO in three out of four answers.
Who do people search for more?
Fox Racing, about 23% more searches than DHaRCO
Who does AI mention more?
Fox Racing, mentioned in every answer we collected
Who does AI recommend more?
Fox Racing, named ahead of DHaRCO in 3 of 4 answers
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Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing appeared in all five answers. DHaRCO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing was listed before DHaRCO in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mons Royale1st- Fox Racing2nd
DHaRCO3rd
Ground Effect4th
Troy Lee Designs5th
Endura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mountain bike clothing brands in New Zealand?”
Asked ChatGPT
“What's the best mountain bike clothing brand in New Zealand for trail riding?”
Searched Google, AI Overview
“mountain bike clothing nz”
Searched Google, AI Overview
“bike shorts nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DHaRCO or Fox Racing more popular in search?
This chart shows how often people search Google for DHaRCO and Fox Racing by name. Each line represents a brand's share of searches for all six mountain bike clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fox Racing, DHaRCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mons Royale | Ground Effect | Troy Lee Designs | Fox Racing | DHaRCO | Endura |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 10.8% | 8.7% | 7.2% | 7.2% | 2.5% |
| Nov 2025 | 65.9% | 8.7% | 6.2% | 6.2% | 11.2% | 1.8% |
| Dec 2025 | 73.2% | 9.8% | 7% | 3.8% | 4.6% | 1.6% |
| Jan 2026 | 70.9% | 10% | 8.1% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 70.3% | 8.3% | 8.2% | 5.4% | 5.4% | 2.4% |
| Mar 2026 | 74.5% | 7.4% | 7.2% | 3.9% | 4.8% | 2.1% |
| Apr 2026 | 76.1% | 8.2% | 5.8% | 3.9% | 3.9% | 2.1% |
| May 2026 | 75% | 10.3% | 5.7% | 3.8% | 3.8% | 1.3% |
| Jun 2026 | 76.7% | 8.4% | 6% | 4% | 3.2% | 1.7% |
| Jul 2026 | 82.1% | 6.4% | 4.2% | 3.4% | 2.3% | 1.5% |
| Aug 2026 | 81.5% | 5.2% | 5.2% | 3.4% | 1.9% | 2.8% |
| Sep 2026 | 78.6% | 6.2% | 6.1% | 4.1% | 3.3% | 1.8% |
How has the DHaRCO and Fox Racing comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Fox Racing took it in June 2026.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand moved from 7.2% to 3.3%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand moved from 7.2% to 4.1%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand mountain bike clothing brands in September 2026?
2 changes
In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.
In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DHaRCO’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DHaRCO
1 branded search term
- dharco
Fox Racing
1 branded search term
- fox racing
Other head-to-heads among mountain bike clothing brands
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