How popular isDHaRCO?
In September 2026, people searched for DHaRCO by name about 390 times in New Zealand, a 33.9% decrease from the previous year. These searches made up 3.3% of all New Zealand mountain bike clothing brand searches, placing DHaRCO fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about mountain bike clothing brands, DHaRCO appeared in three of the five answers and was the third most recommended of the six.
DHaRCO is the fifth most searched of 6 competitors and the third most recommended in AI answers.
Mons RoyaleShare of searches 78.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Ground EffectShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Troy Lee DesignsShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Fox RacingShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DHaRCOShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow DHaRCO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DHaRCO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DHaRCO is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mons Royale1st
- Fox Racing2nd
- DHaRCO3rd
- Ground Effect4th
- Troy Lee Designs5th
Endura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mountain bike clothing brands in New Zealand?”
Asked ChatGPT
“What's the best mountain bike clothing brand in New Zealand for trail riding?”
Searched Google, AI Overview
“mountain bike clothing nz”
Searched Google, AI Overview
“bike shorts nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mountain bike clothing brands compete with DHaRCO?
Share of searches by month for Mons Royale, Ground Effect, Troy Lee Designs, Fox Racing, DHaRCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mons Royale | Ground Effect | Troy Lee Designs | Fox Racing | DHaRCO | Endura |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 10.8% | 8.7% | 7.2% | 7.2% | 2.5% |
| Nov 2025 | 65.9% | 8.7% | 6.2% | 6.2% | 11.2% | 1.8% |
| Dec 2025 | 73.2% | 9.8% | 7% | 3.8% | 4.6% | 1.6% |
| Jan 2026 | 70.9% | 10% | 8.1% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 70.3% | 8.3% | 8.2% | 5.4% | 5.4% | 2.4% |
| Mar 2026 | 74.5% | 7.4% | 7.2% | 3.9% | 4.8% | 2.1% |
| Apr 2026 | 76.1% | 8.2% | 5.8% | 3.9% | 3.9% | 2.1% |
| May 2026 | 75% | 10.3% | 5.7% | 3.8% | 3.8% | 1.3% |
| Jun 2026 | 76.7% | 8.4% | 6% | 4% | 3.2% | 1.7% |
| Jul 2026 | 82.1% | 6.4% | 4.2% | 3.4% | 2.3% | 1.5% |
| Aug 2026 | 81.5% | 5.2% | 5.2% | 3.4% | 1.9% | 2.8% |
| Sep 2026 | 78.6% | 6.2% | 6.1% | 4.1% | 3.3% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 9.3K | -18.3% | -2.9 points | |
| 2, held 2nd | 6.2% | 730 | 0% | +0.9 points | |
| 3, held 3rd | 6.1% | 720 | 0% | +0.9 points | |
| 4, held 4th | 4.1% | 480 | 0% | +0.6 points | |
| 5, moved from 6th to 5th | 3.3% | 390 | +50% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.8% | 210 | -46.2% | -1 pointsmoved from 5th to 6th |
78.6%
Held 1st. 9.3K estimated branded searches, -18.3% vs prior month. Share -2.9 points.
6.2%
Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.9 points.
6.1%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.
4.1%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
DHaRCO3.3%
Moved from 6th to 5th. 390 estimated branded searches, +50% vs prior month. Share +1.4 points.
6.
Endura1.8%
Moved from 5th to 6th. 210 estimated branded searches, -46.2% vs prior month. Share -1 points.
Compare popularity between DHaRCO and its closest rivals
Every comparison with DHaRCO
5 comparisons
How has branded search demand for DHaRCO changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DHaRCO in New Zealand fell from 590 to 390.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand decreased from 7.2% to 3.3%.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand peaked at 11.2% in November 2025 and was lowest at 1.9% in August 2026.
- Across the 12 months ending September 2026, DHaRCO fell from 4th to 5th among mountain bike clothing brands in New Zealand.
How did search popularity change for New Zealand mountain bike clothing brands in September 2026?
6 changes
In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.
In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%.
In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.
In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.
In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%.
In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%.
How are DHaRCO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using DHaRCO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dharco
Do you work for DHaRCO? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is DHaRCO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.