DHaRCO vs Troy Lee Designs:Which is more popular?
In September 2026, Troy Lee Designs had more branded searches than DHaRCO among mountain bike clothing brands in New Zealand. Troy Lee Designs had about 720 branded searches, while DHaRCO had 390. Troy Lee Designs made up 6.1% of all mountain bike clothing brand searches we track, and DHaRCO accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, DHaRCO appeared in three of the five answers and Troy Lee Designs in two. DHaRCO was mentioned before Troy Lee Designs in every answer that named either.
Who do people search for more?
Troy Lee Designs, about 85% more searches than DHaRCO
Who does AI mention more?
DHaRCO, mentioned in 3 of 5 answers, Troy Lee Designs in 2
Who does AI recommend more?
DHaRCO, named ahead of Troy Lee Designs in 3 of 3 answers
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Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DHaRCO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DHaRCO was listed before Troy Lee Designs in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mons Royale1st
Fox Racing2nd- DHaRCO3rd
Ground Effect4th- Troy Lee Designs5th
Endura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mountain bike clothing brands in New Zealand?”
Asked ChatGPT
“What's the best mountain bike clothing brand in New Zealand for trail riding?”
Searched Google, AI Overview
“mountain bike clothing nz”
Searched Google, AI Overview
“bike shorts nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DHaRCO or Troy Lee Designs more popular in search?
This chart shows how often people search Google for DHaRCO and Troy Lee Designs by name. Each line represents a brand's share of searches for all six mountain bike clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Troy Lee Designs, DHaRCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mons Royale | Ground Effect | Troy Lee Designs | Fox Racing | DHaRCO | Endura |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 10.8% | 8.7% | 7.2% | 7.2% | 2.5% |
| Nov 2025 | 65.9% | 8.7% | 6.2% | 6.2% | 11.2% | 1.8% |
| Dec 2025 | 73.2% | 9.8% | 7% | 3.8% | 4.6% | 1.6% |
| Jan 2026 | 70.9% | 10% | 8.1% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 70.3% | 8.3% | 8.2% | 5.4% | 5.4% | 2.4% |
| Mar 2026 | 74.5% | 7.4% | 7.2% | 3.9% | 4.8% | 2.1% |
| Apr 2026 | 76.1% | 8.2% | 5.8% | 3.9% | 3.9% | 2.1% |
| May 2026 | 75% | 10.3% | 5.7% | 3.8% | 3.8% | 1.3% |
| Jun 2026 | 76.7% | 8.4% | 6% | 4% | 3.2% | 1.7% |
| Jul 2026 | 82.1% | 6.4% | 4.2% | 3.4% | 2.3% | 1.5% |
| Aug 2026 | 81.5% | 5.2% | 5.2% | 3.4% | 1.9% | 2.8% |
| Sep 2026 | 78.6% | 6.2% | 6.1% | 4.1% | 3.3% | 1.8% |
How has the DHaRCO and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: DHaRCO took it in November 2025, Troy Lee Designs took it in December 2025.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand moved from 7.2% to 3.3%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand moved from 8.7% to 6.1%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand mountain bike clothing brands in September 2026?
2 changes
In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.
In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DHaRCO’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DHaRCO
1 branded search term
- dharco
Troy Lee Designs
1 branded search term
- troy lee designs
Other head-to-heads among mountain bike clothing brands
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