Brandwave

How popular isMons Royale?

In September 2026, people searched for Mons Royale by name about 9,430 times in New Zealand, a 76.6% increase from the previous year. These searches made up 78.6% of all New Zealand mountain bike clothing brand searches, placing Mons Royale first out of six brands. When we asked both ChatGPT and Google AI Overviews about mountain bike clothing brands, Mons Royale appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Mons Royale is the most searched of 6 competitors and the most recommended in AI answers.

  1. Mons RoyaleShare of searches 78.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Ground EffectShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Troy Lee DesignsShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Fox RacingShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DHaRCOShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+1 more

Mons Royale website (opens in a new tab)

Follow Mons Royale and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mons Royale was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mons Royale is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mons Royale1st
  2. Fox Racing2nd
  3. DHaRCO3rd
  4. Ground Effect4th
  5. Troy Lee Designs5th
  6. Endura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mountain bike clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mountain bike clothing brands compete with Mons Royale?

Mons Royale against mountain bike clothing brands in New Zealand, by month

Share of searches by month for Mons Royale, Ground Effect, Troy Lee Designs, Fox Racing, DHaRCO. The figures are in the table below the chart.

View monthly share of searches table
MonthMons RoyaleGround EffectTroy Lee DesignsFox RacingDHaRCOEndura
Oct 202563.6%10.8%8.7%7.2%7.2%2.5%
Nov 202565.9%8.7%6.2%6.2%11.2%1.8%
Dec 202573.2%9.8%7%3.8%4.6%1.6%
Jan 202670.9%10%8.1%4.4%4.4%2.4%
Feb 202670.3%8.3%8.2%5.4%5.4%2.4%
Mar 202674.5%7.4%7.2%3.9%4.8%2.1%
Apr 202676.1%8.2%5.8%3.9%3.9%2.1%
May 202675%10.3%5.7%3.8%3.8%1.3%
Jun 202676.7%8.4%6%4%3.2%1.7%
Jul 202682.1%6.4%4.2%3.4%2.3%1.5%
Aug 202681.5%5.2%5.2%3.4%1.9%2.8%
Sep 202678.6%6.2%6.1%4.1%3.3%1.8%

  1. 1.Mons Royale

    78.6%

    Held 1st. 9.3K estimated branded searches, -18.3% vs prior month. Share -2.9 points.

  2. 2.Ground Effect

    6.2%

    Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Troy Lee Designs

    6.1%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Fox Racing

    4.1%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.DHaRCO

    3.3%

    Moved from 6th to 5th. 390 estimated branded searches, +50% vs prior month. Share +1.4 points.

  6. 6.Endura

    1.8%

    Moved from 5th to 6th. 210 estimated branded searches, -46.2% vs prior month. Share -1 points.

Compare popularity between Mons Royale and its closest rivals

Every comparison with Mons Royale

24 comparisons

How has branded search demand for Mons Royale changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mons Royale in New Zealand rose from 5.3K to 9.4K.
  • Across the 12 months ending September 2026, Mons Royale’s share of searches among mountain bike clothing brands in New Zealand increased from 63.6% to 78.6%.
  • Across the 12 months ending September 2026, Mons Royale’s share of searches among mountain bike clothing brands in New Zealand peaked at 82.1% in July 2026 and was lowest at 63.6% in October 2025.

How did search popularity change for New Zealand mountain bike clothing brands in September 2026?

6 changes

  1. In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.

  2. In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%.

  3. In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.

  4. In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.

  5. In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%.

  6. In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%.

How are Mons Royale’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Mons Royale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale merino
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale thermals
  • mons royale vest
  • monsroyale

Do you work for Mons Royale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mons Royale compete?

Mons Royale is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands6th of 124.8%Show ranking
Base layer brands2nd of 815.2%Show ranking
Merino clothing brands2nd of 839.9%Show ranking
Mountain bike clothing brands1st of 678.6%Shown above
Creator with pink hair and a pink jacket

Is Mons Royale your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free