Brandwave

Mons Royale vs The North Face:Which is more popular?

In September 2026, Mons Royale had more branded searches than The North Face among outdoor clothing brands in New Zealand. Mons Royale had about 9,310 branded searches, while The North Face had 6,250. Mons Royale made up 4.8% of all outdoor clothing brand searches we track, and The North Face accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, The North Face appeared in three of the five answers and Mons Royale in two. The North Face was mentioned before Mons Royale in three out of four answers that named either.

Among outdoor clothing brands in New Zealand in September 2026

Who do people search for more?

Mons Royale, about 49% more searches than The North Face

Mons Royale 9.3K searchesThe North Face 6.3K searches

Who does AI mention more?

The North Face, mentioned in 3 of 5 answers, Mons Royale in 2

The North Face in 3 of 5Mons Royale in 2 of 5

Who does AI recommend more?

The North Face, named ahead of Mons Royale in 3 of 4 answers

The North Face first in 3Mons Royale first in 1

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The North Face was listed before Mons Royale in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Icebreaker6th
  7. Earth Sea Sky7th
  8. Mons Royale8th
  9. Swanndri9th
  10. Rab10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swanndri1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mons Royale or The North Face more popular in search?

This chart shows how often people search Google for Mons Royale and The North Face by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.

Mons Royale and The North Face among outdoor clothing brands in New Zealand, by month

Share of searches by month for Mons Royale, The North Face. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaArc'teryxSwanndriMons RoyaleThe North FaceCactus OutdoorEarth Sea SkyColumbiaRabIcebreaker
Oct 202531.6%32.7%10.4%6.4%8.1%2.8%2.7%3%1.1%0.44%0.34%0.4%
Nov 202536%30.8%9.3%5.8%9%3.2%2.3%1.9%0.85%0.34%0.23%0.31%
Dec 202534.9%35.2%8.7%5.5%7%2.9%2.2%1.8%0.82%0.39%0.24%0.25%
Jan 202632.6%32.9%11.9%6.5%5.5%2.7%3.2%2.4%1.1%0.51%0.32%0.32%
Feb 202631.4%32.6%12.2%6.2%6.8%3.2%2.7%2.4%1.1%0.59%0.44%0.35%
Mar 202631.5%32.2%10.3%5.6%8.4%3.9%2.6%3%1.1%0.56%0.43%0.43%
Apr 202632.9%28.6%10.4%5.8%10.8%3.5%2.8%2.5%1.1%0.72%0.52%0.37%
May 202630.7%29.9%8.9%5.8%11.6%3.7%3.2%2.7%1.1%1.3%0.51%0.42%
Jun 202631.2%30%7.8%6.5%12.1%3.1%4.1%2.3%1.2%0.89%0.4%0.36%
Jul 202633.4%26.5%8.3%7.2%10.6%4%4.8%2.5%1.3%0.58%0.46%0.42%
Aug 202630.4%25.3%11.4%9%10.3%4.6%4.2%2.3%0.97%0.56%0.45%0.44%
Sep 202631.5%26.9%10.1%9.1%8.6%4.8%3.2%2.5%2.1%0.44%0.43%0.39%

How has the Mons Royale and The North Face comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: The North Face took it in January 2026, Mons Royale took it in February 2026, The North Face took it in June 2026, Mons Royale took it in August 2026.
  • Across the 12 months ending September 2026, Mons Royale’s share of searches among outdoor clothing brands in New Zealand moved from 2.8% to 4.8%, and its estimated monthly branded searches moved from 5.3K to 9.3K.
  • Across the 12 months ending September 2026, The North Face’s share of searches among outdoor clothing brands in New Zealand moved from 2.7% to 3.2%, and its estimated monthly branded searches moved from 5.1K to 6.3K.

How did search popularity change for New Zealand outdoor clothing brands in September 2026?

2 changes

  1. In September 2026, The North Face lost share of searches among outdoor clothing brands in New Zealand, from 4.2% to 3.2%.

  2. Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Mons Royale’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mons Royale

12 branded search terms

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale vest
  • monsroyale

The North Face

11 branded search terms

  • borealis the north face
  • the north face
  • the north face daypack
  • the north face fleece
  • the north face jacket
  • the north face puffer
  • the north face raincoat
  • the north face sale
  • the north face vest
  • thenorthface
  • thenorthface jacket

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

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