Brandwave

How popular isThe North Face in search?

In August 2026, there were an estimated 15.2K branded searches for The North Face in New Zealand which is up 103.8% over the last 11 months. The North Face holds 4.8% estimated Share of Search among New Zealand outdoor clothing brands and is ranked 6th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Kathmandu33.9%
  2. Macpac26%
  3. Patagonia12.8%
  4. Swanndri9.5%
  5. Arc'teryx8.2%
  6. The North Face4.8%
  7. Icebreaker2.5%
  8. Columbia0.92%
  9. Earth Sea Sky0.89%
  10. Rab0.56%
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Which outdoor clothing brands compete with The North Face?

The North Face against outdoor clothing brands in New Zealand, by month

Share of Search by month for Kathmandu, Macpac, Patagonia, Swanndri, Arc'teryx, The North Face, Icebreaker. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

  1. 1.Kathmandu

    33.9%

    held 1st · 107K estimated branded searches · -24.5% vs prior month · -4.1 points

  2. 2.Macpac

    26%

    held 2nd · 82.2K estimated branded searches · -15.3% vs prior month · 0 points

  3. 3.Patagonia

    12.8%

    moved from 4th to 3rd · 40.4K estimated branded searches · +26.7% vs prior month · +4.2 points

  4. 4.Swanndri

    9.5%

    moved from 3rd to 4th · 30K estimated branded searches · -15.9% vs prior month · -0.1 points

  5. 5.Arc'teryx

    8.2%

    moved from 6th to 5th · 26K estimated branded searches · +10.6% vs prior month · +1.9 points

  6. 6.The North Face

    4.8%

    moved from 5th to 6th · 15.2K estimated branded searches · -37.5% vs prior month · -1.7 points

  7. 7.Icebreaker

    2.5%

    held 7th · 7.9K estimated branded searches · -2.7% vs prior month · +0.3 points

  8. 8.Columbia

    0.92%

    held 8th · 2.9K estimated branded searches · -36.5% vs prior month · -0.3 points

  9. 9.Earth Sea Sky

    0.89%

    held 9th · 2.8K estimated branded searches · -33.1% vs prior month · -0.2 points

  10. 10.Rab

    0.56%

    held 10th · 1.8K estimated branded searches · -7.4% vs prior month · 0 points

Compare search popularity between The North Face and its closest rivals

How has branded search demand for The North Face changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The North Face in New Zealand rose from 7.5K to 15.2K.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 2.9% to 4.8%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 6.5% in July 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.

  2. In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.

  3. In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.

  4. In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.

  5. Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.

  6. Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.

How is The North Face measured?

Brandwave collects information about searches that people make online using The North Face’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • borealis the north face
  • jacket the north face womens
  • puffer vest the north face
  • the north face
  • the north face 1996 retro nuptse jacket
  • the north face 1996 retro nuptse puffer jacket
  • the north face base camp duffel
  • the north face daypack
  • the north face fleece
  • the north face jacket
  • the north face near me
  • the north face nz
  • the north face online
  • the north face puffer
  • the north face puffer jacket
  • the north face raincoat
  • the north face sale
  • the north face vest
  • thenorthface
  • thenorthface jacket
  • thenorthface nz
  • womens the north face puffer jacket

Do you work for The North Face? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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