Brandwave

Rab vs The North Face:Which is more popular by branded search in New Zealand?

In August 2026, The North Face had more branded searches than Rab among outdoor clothing brands in New Zealand. The North Face was estimated to have 15.2K branded searches compared to Rab’s 1.8K, and held a 4.8% Share of Search versus Rab’s 0.56%.

Share of Search among outdoor clothing brands in New Zealand in August 2026Which is more popular in search, Rab or The North Face?
Rab0.56%1.8K searches
vs
The North Face4.8%15.2K searches
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Which is more popular in search, Rab or The North Face?

Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rab and The North Face among outdoor clothing brands in New Zealand, by month

Share of Search by month for The North Face, Rab. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

How has the Rab and The North Face comparison changed over the last 12 months?

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.

  2. In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.

  3. Estimated monthly branded searches for Rab in New Zealand rose 45.5% over 11 measured months, from 1.2K to 1.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Rab’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rab

10 branded search terms

  • downpour jacket rab
  • rab clothing
  • rab duvet jacket
  • rab female jacket
  • rab jacket
  • rab jacket puffer
  • rab nz
  • rab phantom jacket
  • rab rain jacket
  • rab womens rain jacket

The North Face

22 branded search terms

  • borealis the north face
  • jacket the north face womens
  • puffer vest the north face
  • the north face
  • the north face 1996 retro nuptse jacket
  • the north face 1996 retro nuptse puffer jacket
  • the north face base camp duffel
  • the north face daypack
  • the north face fleece
  • the north face jacket
  • the north face near me
  • the north face nz
  • the north face online
  • the north face puffer
  • the north face puffer jacket
  • the north face raincoat
  • the north face sale
  • the north face vest
  • thenorthface
  • thenorthface jacket
  • thenorthface nz
  • womens the north face puffer jacket

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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