How popular isRab in search?
In August 2026, there were an estimated 1.8K branded searches for Rab in New Zealand which is up 45.5% over the last 11 months. Rab holds 0.56% estimated Share of Search among New Zealand outdoor clothing brands and is ranked 10th of 10 competitors for search popularity.
Kathmandu33.9%
Macpac26%
Patagonia12.8%
Swanndri9.5%
Arc'teryx8.2%
The North Face4.8%
Icebreaker2.5%
Columbia0.92%
Earth Sea Sky0.89%Rab0.56%
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Which outdoor clothing brands compete with Rab?
Share of Search by month for Kathmandu, Macpac, Patagonia, Swanndri, Arc'teryx, The North Face, Icebreaker, Rab. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.9% | 107K | -24.5% | -4.1 points | |
| 2, held 2nd | 26% | 82.2K | -15.3% | 0 points | |
| 3, moved from 4th to 3rd | 12.8% | 40.4K | +26.7% | +4.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.5% | 30K | -15.9% | -0.1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 8.2% | 26K | +10.6% | +1.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 15.2K | -37.5% | -1.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.5% | 7.9K | -2.7% | +0.3 points | |
| 8, held 8th | 0.92% | 2.9K | -36.5% | -0.3 points | |
| 9, held 9th | 0.89% | 2.8K | -33.1% | -0.2 points | |
| 10, held 10th | 0.56% | 1.8K | -7.4% | 0 points |
33.9%
held 1st · 107K estimated branded searches · -24.5% vs prior month · -4.1 points
2.
Macpac26%
held 2nd · 82.2K estimated branded searches · -15.3% vs prior month · 0 points
12.8%
moved from 4th to 3rd · 40.4K estimated branded searches · +26.7% vs prior month · +4.2 points
4.
Swanndri9.5%
moved from 3rd to 4th · 30K estimated branded searches · -15.9% vs prior month · -0.1 points
8.2%
moved from 6th to 5th · 26K estimated branded searches · +10.6% vs prior month · +1.9 points
4.8%
moved from 5th to 6th · 15.2K estimated branded searches · -37.5% vs prior month · -1.7 points
2.5%
held 7th · 7.9K estimated branded searches · -2.7% vs prior month · +0.3 points
8.
Columbia0.92%
held 8th · 2.9K estimated branded searches · -36.5% vs prior month · -0.3 points
0.89%
held 9th · 2.8K estimated branded searches · -33.1% vs prior month · -0.2 points
10.
0.56%
held 10th · 1.8K estimated branded searches · -7.4% vs prior month · 0 points
Compare search popularity between Rab and its closest rivals
How has branded search demand for Rab changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rab in New Zealand rose from 1.2K to 1.8K.
- Across the 11 months ending August 2026, Rab’s estimated Share of Search among outdoor clothing brands in New Zealand held steady, from 0.48% to 0.56%.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
6 changes
In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.
In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.
In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.
Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.
Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.
How is Rab measured?
Brandwave collects information about searches that people make online using Rab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- downpour jacket rab
- rab clothing
- rab duvet jacket
- rab female jacket
- rab jacket
- rab jacket puffer
- rab nz
- rab phantom jacket
- rab rain jacket
- rab womens rain jacket
Do you work for Rab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.