Sleeping bag brands in New Zealand:Which are most popular?

Name: Sleeping bag brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kathmandu was the most searched sleeping bag brand in New Zealand, accounting for 52.1% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Macpac and Sea to Summit showed up in every answer. Macpac was recommended most often, coming first in two out of three responses.

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Macpac and Sea to Summit appeared every time. Macpac was recommended most often, coming first in two out of three answers. Sea to Summit was second, and Kathmandu was third. Therm-a-Rest, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Macpac	Named in 3 of 3 ChatGPT answers	3 of 3
Sea to Summit	Named in 3 of 3 ChatGPT answers	3 of 3
Kathmandu	Named in 2 of 3 ChatGPT answers	2 of 3
One Planet	Named in 2 of 3 ChatGPT answers	2 of 3
Rab	Named in 1 of 3 ChatGPT answers	1 of 3
Therm-a-Rest	Named in 0 of 3 ChatGPT answers	0 of 3
Exped	Named in 0 of 3 ChatGPT answers	0 of 3
Big Agnes	Named in 0 of 3 ChatGPT answers	0 of 3

Macpac3 of 3Named in 3 of 3 ChatGPT answers
Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
One Planet2 of 3Named in 2 of 3 ChatGPT answers
Rab1 of 3Named in 1 of 3 ChatGPT answers
Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
Exped0 of 3Named in 0 of 3 ChatGPT answers
Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

Asked ChatGPT
“Which sleeping bag brand should I buy in New Zealand?”
1. 1Kathmandu
2. 2Macpac
3. 3Sea to Summit
Asked ChatGPT
“What are the best sleeping bag brands in New Zealand?”
1. 1Macpac
2. 2Sea to Summit
3. 3Rab
4. 4One Planet
Asked ChatGPT
“What's the best sleeping bag brand in New Zealand for tramping and camping?”
1. 1Macpac
2. 2Sea to Summit
3. 3Kathmandu
4. 4One Planet
Searched Google, AI Overview
“best sleeping bag nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lightweight sleeping bag nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sleeping bag brands do people search for most?

This chart shows how often people search Google for each sleeping bag brand by name. Each line represents a brand's share of searches for all eight sleeping bag brands we track, month by month, from searches in New Zealand.

Share of searches among sleeping bag brands in New Zealand, by month

Month	Kathmandu	Macpac	Sea to Summit	Therm-a-Rest	Exped	One Planet	Rab	Big Agnes
Oct 2025	47.7%	50.4%	0.73%	0.4%	0.23%	0.17%	0.14%	0.17%
Nov 2025	52.5%	45.9%	0.62%	0.37%	0.26%	0.16%	0.11%	0.16%
Dec 2025	48.7%	49.9%	0.54%	0.31%	0.21%	0.11%	0.11%	0.11%
Jan 2026	48.6%	49.6%	0.65%	0.39%	0.31%	0.17%	0.14%	0.17%
Feb 2026	47.6%	50.3%	0.81%	0.48%	0.31%	0.21%	0.17%	0.14%
Mar 2026	47.9%	50.2%	0.68%	0.36%	0.29%	0.27%	0.18%	0.14%
Apr 2026	52.2%	46.3%	0.54%	0.26%	0.23%	0.13%	0.2%	0.1%
May 2026	48.4%	50.1%	0.59%	0.22%	0.21%	0.17%	0.21%	0.09%
Jun 2026	49.3%	49.5%	0.41%	0.2%	0.18%	0.15%	0.15%	0.08%
Jul 2026	54%	44.7%	0.44%	0.17%	0.17%	0.2%	0.16%	0.07%
Aug 2026	52.6%	45.9%	0.54%	0.26%	0.23%	0.2%	0.2%	0.11%
Sep 2026	52.1%	46.3%	0.65%	0.29%	0.23%	0.15%	0.15%	0.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Kathmandu	52.1%	57.6K	-17.6%	-0.4 points
2, held 2nd	Macpac	46.3%	51.1K	-16.2%	+0.4 points
3, held 3rd	Sea to Summit	0.65%	720	0%	+0.1 points
4, held 4th	Therm-a-Rest	0.29%	320	-8.6%	0 points
5, held 5th	Exped	0.23%	250	-19.4%	0 points
6, held 6th	One Planet	0.15%	170	-34.6%	0 points
7, held 7th	Rab	0.15%	170	-34.6%	0 points
8, held 8th	Big Agnes	0.1%	110	-21.4%	0 points

1.Kathmandu
52.1%
Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -0.4 points.
2.Macpac
46.3%
Held 2nd. 51.1K estimated branded searches, -16.2% vs prior month. Share +0.4 points.
3.Sea to Summit
0.65%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Therm-a-Rest
0.29%
Held 4th. 320 estimated branded searches, -8.6% vs prior month. Share 0 points.
5.Exped
0.23%
Held 5th. 250 estimated branded searches, -19.4% vs prior month. Share 0 points.
6.One Planet
0.15%
Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.
7.Rab
0.15%
Held 7th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.
8.Big Agnes
0.1%
Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Which brand is most popular in search among sleeping bag brands in New Zealand?

8 brands

In September 2026, Kathmandu was the most searched among sleeping bag brands in New Zealand, with an estimated 57.6K branded searches, 52.1% of all searches for the eight we track. Macpac is in 2nd place, 5.9 percentage points behind at 46.3%.

New Zealand sleeping bag brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Kathmandu	47.7% → 52.1%	54%Jul 2026	47.6%Feb 2026	2nd → 1st
Macpac	50.4% → 46.3%	50.4%Oct 2025	44.7%Jul 2026	1st → 2nd
Sea to Summit	0.73% → 0.65%	0.81%Feb 2026	0.41%Jun 2026	3rd
Therm-a-Rest	0.4% → 0.29%	0.48%Feb 2026	0.17%Jul 2026	4th
Exped	0.23%	0.31%Jan 2026	0.17%Jul 2026	5th
One Planet	0.17% → 0.15%	0.27%Mar 2026	0.11%Dec 2025	7th → 6th
Rab	0.14% → 0.15%	0.21%May 2026	0.11%Nov 2025	8th → 7th
Big Agnes	0.17% → 0.1%	0.17%Oct 2025	0.07%Jul 2026	6th → 8th

Each finding as a sentence

Across the 12 months ending September 2026, Kathmandu’s share of searches among sleeping bag brands in New Zealand increased from 47.7% to 52.1%.
Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand decreased from 50.4% to 46.3%.
Across the 12 months ending September 2026, Kathmandu’s share of searches among sleeping bag brands in New Zealand peaked at 54% in July 2026 and was lowest at 47.6% in February 2026.
Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand peaked at 50.4% in October 2025 and was lowest at 44.7% in July 2026.
Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among sleeping bag brands in New Zealand.
Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among sleeping bag brands in New Zealand.
Across the 12 months ending September 2026, One Planet rose from 7th to 6th among sleeping bag brands in New Zealand.
Across the 12 months ending September 2026, Rab rose from 8th to 7th among sleeping bag brands in New Zealand.
Across the 12 months ending September 2026, Big Agnes fell from 6th to 8th among sleeping bag brands in New Zealand.
Across the 12 months ending September 2026, Sea to Summit, Therm-a-Rest and Exped held steady: their share of searches among sleeping bag brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sleeping bag brands in September 2026?

6 changes

Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026.
Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026.
Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026.

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How the Brand Demand Index is measured

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