Brandwave

How popular isMacpac?

In September 2026, people searched for Macpac by name about 54,300 times in New Zealand, a 15% decrease from the previous year. These searches made up 46.3% of all New Zealand sleeping bag brand searches, placing Macpac second out of eight brands. When we asked both ChatGPT and Google AI Overviews about sleeping bag brands, Macpac appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Macpac is the second most searched of 8 competitors and the most recommended in AI answers.

  1. KathmanduShare of searches 52.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. MacpacShare of searches 46.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Sea to SummitShare of searches 0.65%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Therm-a-RestShare of searches 0.29%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. ExpedShare of searches 0.23%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Macpac appeared in all three answers. Macpac is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sleeping bag brands compete with Macpac?

Macpac against sleeping bag brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

  1. 1.Kathmandu

    52.1%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  2. 2.Macpac

    46.3%

    Held 2nd. 51.1K estimated branded searches, -16.2% vs prior month. Share +0.4 points.

  3. 3.Sea to Summit

    0.65%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Therm-a-Rest

    0.29%

    Held 4th. 320 estimated branded searches, -8.6% vs prior month. Share 0 points.

  5. 5.Exped

    0.23%

    Held 5th. 250 estimated branded searches, -19.4% vs prior month. Share 0 points.

  6. 6.One Planet

    0.15%

    Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.

  7. 7.Rab

    0.15%

    Held 7th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.

  8. 8.Big Agnes

    0.1%

    Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Macpac and its closest rivals

Every comparison with Macpac

42 comparisons

How has branded search demand for Macpac changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Macpac in New Zealand fell from 64K to 54.3K.
  • Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand decreased from 50.4% to 46.3%.
  • Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand peaked at 50.4% in October 2025 and was lowest at 44.7% in July 2026.
  • Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among sleeping bag brands in New Zealand.

How did search popularity change for New Zealand sleeping bag brands in September 2026?

6 changes

  1. Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

  2. Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  3. Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

  4. Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  5. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026.

  6. Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026.

How are Macpac’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Macpac
  • macpac bags
  • macpac camping gear
  • macpac colombo st
  • macpac fleece
  • macpac jacket
  • macpac merino
  • macpac outdoor clothing
  • macpac outdoor gear
  • macpac outlet
  • macpac packs
  • macpac queen st
  • macpac queensgate
  • macpac rain jacket
  • macpac sale
  • macpac sleeping bags
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

Do you work for Macpac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Macpac compete?

Macpac is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands2nd of 1226.9%Show ranking
outdoor equipment retailers3rd of 527.2%Show ranking
Waterproof jacket brands2nd of 731.6%Show ranking
Backpack brands2nd of 841.7%Show ranking
Camping gear brands2nd of 941.9%Show ranking
Tramping pack brands2nd of 844.9%Show ranking
Camping chair brands2nd of 845.1%Show ranking
Sleeping bag brands2nd of 846.3%Shown above
Snow pants brands1st of 849.9%Show ranking
Base layer brands1st of 882.4%Show ranking
Merino clothing brands7th of 81.1%Show ranking
Creator with pink hair and a pink jacket

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