Brandwave

Big Agnes vs Macpac:Which is more popular?

In September 2026, Macpac had more branded searches than Big Agnes among sleeping bag brands in New Zealand. Macpac had about 51,100 branded searches, while Big Agnes had 110. Macpac made up 46.3% of all sleeping bag brand searches we track, and Big Agnes accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Macpac appeared in all three answers and Big Agnes in none.

Among sleeping bag brands in New Zealand in September 2026

Who do people search for more?

Macpac, about 465 searches for every 1 for Big Agnes

Macpac 51.1K searchesBig Agnes 110 searches

Who does AI mention more?

Macpac, mentioned in every answer we collected

Macpac in 3 of 3Big Agnes in 0 of 3

Who does AI recommend more?

Macpac, the only one of the two named

Macpac first in 3Big Agnes never named

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Macpac appeared in all three answers. Big Agnes did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Big Agnes or Macpac more popular in search?

This chart shows how often people search Google for Big Agnes and Macpac by name. Each line represents a brand's share of searches for all eight sleeping bag brands we track, month by month, from searches in New Zealand.

Big Agnes and Macpac among sleeping bag brands in New Zealand, by month

Share of searches by month for Macpac, Big Agnes. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

How has the Big Agnes and Macpac comparison changed over the last 12 months?

3 findings
  • Macpac was ahead of Big Agnes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping bag brands in New Zealand moved from 0.17% to 0.1%, and its estimated monthly branded searches moved from 210 to 110.
  • Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand moved from 50.4% to 46.3%, and its estimated monthly branded searches moved from 60.6K to 51.1K.

How did search popularity change for New Zealand sleeping bag brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

  2. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Big Agnes’ and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Agnes

1 branded search term

  • big agnes

Macpac

15 branded search terms

  • Macpac
  • macpac bags
  • macpac colombo st
  • macpac fleece
  • macpac outlet
  • macpac queen st
  • macpac queensgate
  • macpac sale
  • macpac sleeping bags
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

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