Brandwave

How popular isTherm-a-Rest?

In September 2026, people searched for Therm-a-Rest by name about 320 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 0.29% of all New Zealand sleeping bag brand searches, placing Therm-a-Rest fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sleeping bag brands, Therm-a-Rest did not appear in any of the answers.

Search and AI answers in September 2026

Therm-a-Rest is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. KathmanduShare of searches 52.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. MacpacShare of searches 46.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Sea to SummitShare of searches 0.65%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Therm-a-RestShare of searches 0.29%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. ExpedShare of searches 0.23%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

Therm-a-Rest website (opens in a new tab)

Follow Therm-a-Rest and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Therm-a-Rest did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sleeping bag brands compete with Therm-a-Rest?

Therm-a-Rest against sleeping bag brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Therm-a-Rest. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

  1. 1.Kathmandu

    52.1%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  2. 2.Macpac

    46.3%

    Held 2nd. 51.1K estimated branded searches, -16.2% vs prior month. Share +0.4 points.

  3. 3.Sea to Summit

    0.65%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Therm-a-Rest

    0.29%

    Held 4th. 320 estimated branded searches, -8.6% vs prior month. Share 0 points.

  5. 5.Exped

    0.23%

    Held 5th. 250 estimated branded searches, -19.4% vs prior month. Share 0 points.

  6. 6.One Planet

    0.15%

    Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.

  7. 7.Rab

    0.15%

    Held 7th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.

  8. 8.Big Agnes

    0.1%

    Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Therm-a-Rest and its closest rivals

Every comparison with Therm-a-Rest

7 comparisons

How has branded search demand for Therm-a-Rest changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Therm-a-Rest in New Zealand fell from 480 to 320.
  • Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands in New Zealand held steady, from 0.4% to 0.29%.

How did search popularity change for New Zealand sleeping bag brands in September 2026?

6 changes

  1. Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

  2. Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  3. Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

  4. Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  5. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026.

  6. Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026.

How are Therm-a-Rest’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • therm-a-rest
  • thermarest sleeping pad

Do you work for Therm-a-Rest? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Therm-a-Rest compete?

Therm-a-Rest is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sleeping bag brands4th of 80.29%Shown above
Sleeping pad brands2nd of 324.8%Show ranking
Creator with pink hair and a pink jacket

Is Therm-a-Rest your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free