Sleeping pad brands in New Zealand:Which are most popular?
In September 2026, Sea to Summit was the most searched sleeping pad brand in New Zealand, accounting for 55.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Sea to Summit was mentioned most often, in four of the five answers. Therm-a-Rest was recommended most often, coming first in all three responses that gave a list.
Sea to SummitShare of searches 55.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Therm-a-RestShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ExpedShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned most often, in four of the five answers. Therm-a-Rest was recommended most often, coming first in all three answers that gave a list. Sea to Summit was second, and Exped was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Therm-a-Rest1st
- Sea to Summit2nd
- Exped3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Therm-a-Rest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleeping pad brands in New Zealand?”
Asked ChatGPT
“What's the best sleeping pad brand in New Zealand for tramping and camping?”
Searched Google, AI Overview
“sleeping mats nz”
Searched Google, AI Overview
“camping sleeping mat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sleeping pad brands do people search for most?
This chart shows how often people search Google for each sleeping pad brand by name. Each line represents a brand's share of searches for all three sleeping pad brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, Therm-a-Rest, Exped. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Therm-a-Rest | Exped |
|---|---|---|---|
| Oct 2025 | 53.7% | 29.3% | 17.1% |
| Nov 2025 | 49.8% | 29.4% | 20.9% |
| Dec 2025 | 51.3% | 29.2% | 19.5% |
| Jan 2026 | 48.5% | 28.6% | 22.8% |
| Feb 2026 | 50.8% | 29.9% | 19.3% |
| Mar 2026 | 51.3% | 27.2% | 21.5% |
| Apr 2026 | 52.1% | 25.4% | 22.5% |
| May 2026 | 57.9% | 21.7% | 20.4% |
| Jun 2026 | 52.2% | 25.4% | 22.5% |
| Jul 2026 | 56.3% | 21.9% | 21.9% |
| Aug 2026 | 52.2% | 25.4% | 22.5% |
| Sep 2026 | 55.8% | 24.8% | 19.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 720 | 0% | +3.6 points | |
| 2, held 2nd | 24.8% | 320 | -8.6% | -0.6 points | |
| 3, held 3rd | 19.4% | 250 | -19.4% | -3.1 points |
55.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.6 points.
24.8%
Held 2nd. 320 estimated branded searches, -8.6% vs prior month. Share -0.6 points.
3.
Exped19.4%
Held 3rd. 250 estimated branded searches, -19.4% vs prior month. Share -3.1 points.
Which brand is most popular in search among sleeping pad brands in New Zealand?
3 brands
In September 2026, Sea to Summit was the most searched among sleeping pad brands in New Zealand, with an estimated 720 branded searches, 55.8% of all searches for the three we track. Therm-a-Rest is in 2nd place, 31 percentage points behind at 24.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sea to Summit | 53.7% → 55.8% | 57.9%May 2026 | 48.5%Jan 2026 | 1st |
| Therm-a-Rest | 29.3% → 24.8% | 29.9%Feb 2026 | 21.7%May 2026 | 2nd |
| Exped | 17.1% → 19.4% | 22.8%Jan 2026 | 17.1%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand increased from 53.7% to 55.8%.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand decreased from 29.3% to 24.8%.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand increased from 17.1% to 19.4%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand peaked at 57.9% in May 2026 and was lowest at 48.5% in January 2026.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand peaked at 29.9% in February 2026 and was lowest at 21.7% in May 2026.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand peaked at 22.8% in January 2026 and was lowest at 17.1% in October 2025.
How did search popularity change for New Zealand sleeping pad brands in September 2026?
3 changes
In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%.
In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%.
In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%.
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