How popular isExped?
In September 2026, people searched for Exped by name about 250 times in New Zealand, a 10.7% decrease from the previous year. These searches made up 19.4% of all New Zealand sleeping pad brand searches, placing Exped third out of three brands. When we asked both ChatGPT and Google AI Overviews about sleeping pad brands, Exped appeared in three of the five answers and was the third most recommended of the three.
Exped is the third most searched of 3 competitors and the third most recommended in AI answers.
Sea to SummitShare of searches 55.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Therm-a-RestShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ExpedShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Exped was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Exped is the third most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Therm-a-Rest1st
- Sea to Summit2nd
- Exped3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Therm-a-Rest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleeping pad brands in New Zealand?”
Asked ChatGPT
“What's the best sleeping pad brand in New Zealand for tramping and camping?”
Searched Google, AI Overview
“sleeping mats nz”
Searched Google, AI Overview
“camping sleeping mat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sleeping pad brands compete with Exped?
Share of searches by month for Sea to Summit, Therm-a-Rest, Exped. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Therm-a-Rest | Exped |
|---|---|---|---|
| Oct 2025 | 53.7% | 29.3% | 17.1% |
| Nov 2025 | 49.8% | 29.4% | 20.9% |
| Dec 2025 | 51.3% | 29.2% | 19.5% |
| Jan 2026 | 48.5% | 28.6% | 22.8% |
| Feb 2026 | 50.8% | 29.9% | 19.3% |
| Mar 2026 | 51.3% | 27.2% | 21.5% |
| Apr 2026 | 52.1% | 25.4% | 22.5% |
| May 2026 | 57.9% | 21.7% | 20.4% |
| Jun 2026 | 52.2% | 25.4% | 22.5% |
| Jul 2026 | 56.3% | 21.9% | 21.9% |
| Aug 2026 | 52.2% | 25.4% | 22.5% |
| Sep 2026 | 55.8% | 24.8% | 19.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 720 | 0% | +3.6 points | |
| 2, held 2nd | 24.8% | 320 | -8.6% | -0.6 points | |
| 3, held 3rd | 19.4% | 250 | -19.4% | -3.1 points |
55.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.6 points.
24.8%
Held 2nd. 320 estimated branded searches, -8.6% vs prior month. Share -0.6 points.
3.
Exped19.4%
Held 3rd. 250 estimated branded searches, -19.4% vs prior month. Share -3.1 points.
Compare popularity between Exped and its closest rivals
Every comparison with Exped
7 comparisons
How has branded search demand for Exped changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Exped in New Zealand fell from 280 to 250.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand increased from 17.1% to 19.4%.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand peaked at 22.8% in January 2026 and was lowest at 17.1% in October 2025.
How did search popularity change for New Zealand sleeping pad brands in September 2026?
3 changes
In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%.
In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%.
In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%.
How are Exped’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Exped’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- exped
- exped sleeping pad
Do you work for Exped? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Exped compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sleeping bag brands | 5th of 8 | 0.23% | Show ranking |
| Sleeping pad brands | 3rd of 3 | 19.4% | Shown above |
Is Exped your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.