Brandwave

Exped vs Rab:Which is more popular?

In September 2026, Exped had more branded searches than Rab among sleeping bag brands in New Zealand. Exped had about 250 branded searches, while Rab had 170. Exped made up 0.23% of all sleeping bag brand searches we track, and Rab accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Rab appeared in one of the three answers and Exped in none.

Among sleeping bag brands in New Zealand in September 2026

Who do people search for more?

Exped, about 47% more searches than Rab

Exped 250 searchesRab 170 searches

Who does AI mention more?

Rab, mentioned in 1 of 3 answers, Exped in 0

Rab in 1 of 3Exped in 0 of 3

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rab was mentioned in one out of three: in one of the three ChatGPT answers. Exped did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Exped or Rab more popular in search?

This chart shows how often people search Google for Exped and Rab by name. Each line represents a brand's share of searches for all eight sleeping bag brands we track, month by month, from searches in New Zealand.

Exped and Rab among sleeping bag brands in New Zealand, by month

Share of searches by month for Exped, Rab. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

How has the Exped and Rab comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Rab took it in May 2026, Exped took it in June 2026.
  • Across the 12 months ending September 2026, Exped’s share of searches among sleeping bag brands in New Zealand held steady at 0.23%, and its estimated monthly branded searches moved from 280 to 250.
  • Across the 12 months ending September 2026, Rab’s share of searches among sleeping bag brands in New Zealand moved from 0.14% to 0.15%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for New Zealand sleeping bag brands in September 2026?

1 change

  1. Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Exped’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exped

2 branded search terms

  • exped
  • exped sleeping pad

Rab

1 branded search term

  • rab sleeping bag

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

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