How popular isSea to Summit?
In September 2026, people searched for Sea to Summit by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 55.8% of all New Zealand sleeping pad brand searches, placing Sea to Summit first out of three brands. When we asked both ChatGPT and Google AI Overviews about sleeping pad brands, Sea to Summit appeared in four of the five answers and was the second most recommended of the three.
Sea to Summit is the most searched of 3 competitors and the second most recommended in AI answers.
Sea to SummitShare of searches 55.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Therm-a-RestShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ExpedShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sea to Summit is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Therm-a-Rest1st
- Sea to Summit2nd
- Exped3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Therm-a-Rest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleeping pad brands in New Zealand?”
Asked ChatGPT
“What's the best sleeping pad brand in New Zealand for tramping and camping?”
Searched Google, AI Overview
“sleeping mats nz”
Searched Google, AI Overview
“camping sleeping mat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sleeping pad brands compete with Sea to Summit?
Share of searches by month for Sea to Summit, Therm-a-Rest, Exped. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Therm-a-Rest | Exped |
|---|---|---|---|
| Oct 2025 | 53.7% | 29.3% | 17.1% |
| Nov 2025 | 49.8% | 29.4% | 20.9% |
| Dec 2025 | 51.3% | 29.2% | 19.5% |
| Jan 2026 | 48.5% | 28.6% | 22.8% |
| Feb 2026 | 50.8% | 29.9% | 19.3% |
| Mar 2026 | 51.3% | 27.2% | 21.5% |
| Apr 2026 | 52.1% | 25.4% | 22.5% |
| May 2026 | 57.9% | 21.7% | 20.4% |
| Jun 2026 | 52.2% | 25.4% | 22.5% |
| Jul 2026 | 56.3% | 21.9% | 21.9% |
| Aug 2026 | 52.2% | 25.4% | 22.5% |
| Sep 2026 | 55.8% | 24.8% | 19.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 720 | 0% | +3.6 points | |
| 2, held 2nd | 24.8% | 320 | -8.6% | -0.6 points | |
| 3, held 3rd | 19.4% | 250 | -19.4% | -3.1 points |
55.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.6 points.
24.8%
Held 2nd. 320 estimated branded searches, -8.6% vs prior month. Share -0.6 points.
3.
Exped19.4%
Held 3rd. 250 estimated branded searches, -19.4% vs prior month. Share -3.1 points.
Compare popularity between Sea to Summit and its closest rivals
Every comparison with Sea to Summit
14 comparisons
- Coleman vs Sea to Summit
- Kathmandu vs Sea to Summit
- Kiwi Camping vs Sea to Summit
- Macpac vs Sea to Summit
- OZtrail vs Sea to Summit
- Sea to Summit vs Zempire
- Black Wolf vs Sea to Summit
- Sea to Summit vs Snow Peak
- Sea to Summit vs Therm-a-Rest
- Exped vs Sea to Summit
- One Planet vs Sea to Summit
- Rab vs Sea to Summit
- Big Agnes vs Sea to Summit
- MSR vs Sea to Summit
How has branded search demand for Sea to Summit changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sea to Summit in New Zealand fell from 880 to 720.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand increased from 53.7% to 55.8%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand peaked at 57.9% in May 2026 and was lowest at 48.5% in January 2026.
How did search popularity change for New Zealand sleeping pad brands in September 2026?
3 changes
In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%.
In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%.
In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%.
How are Sea to Summit’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sea to summit
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Where does Sea to Summit compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camping gear brands | 7th of 9 | 0.6% | Show ranking |
| Sleeping bag brands | 3rd of 8 | 0.65% | Show ranking |
| Sleeping pad brands | 1st of 3 | 55.8% | Shown above |
| Camping cookware brands | 1st of 5 | 58.5% | Show ranking |
| Tent pegs brands | 1st of 3 | 85.7% | Show ranking |
| Bug net brands | 1st of 3 | 91.1% | Show ranking |
Is Sea to Summit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.