Brandwave

Camping gear brands in New Zealand:Which brands are most popular in search?

In August 2026, Zempire was the most searched among camping gear brands in New Zealand, with an estimated 4.1K branded searches and 41.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Zempire41.6%
  2. Kiwi Camping27.9%
  3. OZtrail21%
  4. Coleman8.6%
  5. Black Wolf0.71%
  6. Companion0.2%

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Share of SearchLeaderboard

Compare the tent and camping gear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among camping gear brands in New Zealand, by month

Share of Search by month for Zempire, Kiwi Camping, OZtrail, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthZempireKiwi CampingOZtrailColemanBlack WolfCompanion
Oct 202546.1%28.3%16.7%8.5%0.34%0.09%
Nov 202541.2%29.8%18.3%10.2%0.42%0.03%
Dec 202542%26.4%18.8%12.4%0.31%0.07%
Jan 202645.3%28.3%16.2%9.8%0.29%0.04%
Feb 202639.8%31.5%18.6%9.6%0.37%0.1%
Mar 202636.9%35.3%18.1%9.2%0.48%0.16%
Apr 202640.8%34.9%15.7%8%0.41%0.2%
May 202639.1%35.5%16.6%8%0.47%0.31%
Jun 202642.8%30.2%18.4%7.8%0.48%0.32%
Jul 202645.1%27.8%17.9%8.5%0.54%0.14%
Aug 202641.6%27.9%21%8.6%0.71%0.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Zempire

    41.6%

    held 1st · 4.1K estimated branded searches · +22.5% vs prior month · -3.5 points

  2. 2.Kiwi Camping

    27.9%

    held 2nd · 2.7K estimated branded searches · +33.2% vs prior month · +0.1 points

  3. 3.OZtrail

    21%

    held 3rd · 2.1K estimated branded searches · +56.1% vs prior month · +3.1 points

  4. 4.Coleman

    8.6%

    held 4th · 840 estimated branded searches · +33.3% vs prior month · 0 points

  5. 5.Black Wolf

    0.71%

    held 5th · 70 estimated branded searches · +75% vs prior month · +0.2 points

  6. 6.Companion

    0.2%

    held 6th · 20 estimated branded searches · +100% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among camping gear brands in New Zealand?

In August 2026, Zempire was the most searched among camping gear brands in New Zealand, with an estimated 4.1K branded searches and 41.6% estimated Share of Search within this set. Kiwi Camping is in 2nd place, 13.8 percentage points behind at 27.9% Share of Search.

New Zealand camping gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zempire46.1% → 41.6%46.1%Oct 202536.9%Mar 20261st
Kiwi Camping28.3% → 27.9%35.5%May 202626.4%Dec 20252nd
OZtrail16.7% → 21%21%Aug 202615.7%Apr 20263rd
Coleman8.5% → 8.6%12.4%Dec 20257.8%Jun 20264th
Black Wolf0.34% → 0.71%0.71%Aug 20260.29%Jan 20265th
Companion0.09% → 0.2%0.32%Jun 20260.03%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zempire’s estimated Share of Search among camping gear brands in New Zealand decreased from 46.1% to 41.6%.
  • Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand increased from 16.7% to 21%.
  • Across the 11 months ending August 2026, Zempire’s estimated Share of Search among camping gear brands in New Zealand peaked at 46.1% in October 2025 and was lowest at 36.9% in March 2026.
  • Across the 11 months ending August 2026, Kiwi Camping’s estimated Share of Search among camping gear brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 26.4% in December 2025.
  • Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand peaked at 21% in August 2026 and was lowest at 15.7% in April 2026.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 7.8% in June 2026.
  • Across the 11 months ending August 2026, Kiwi Camping, Coleman, Black Wolf and Companion held steady: their estimated Share of Search among camping gear brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand camping gear brands in August 2026?

  1. In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%.

  2. In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%.

  3. Estimated monthly branded searches for Kiwi Camping in New Zealand fell 58.9% over 11 measured months, from 6.7K to 2.7K in August 2026.

  4. Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.

  5. Estimated monthly branded searches for Black Wolf in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

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