Brandwave

How popular isColeman in search?

In August 2026, there were an estimated 840 branded searches for Coleman in New Zealand which is down 57.8% over the last 11 months. Coleman holds 8.6% estimated Share of Search among New Zealand camping gear brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Zempire41.6%
  2. Kiwi Camping27.9%
  3. OZtrail21%
  4. Coleman8.6%
  5. Black Wolf0.71%
  6. Companion0.2%
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Which camping gear brands compete with Coleman?

Coleman against camping gear brands in New Zealand, by month

Share of Search by month for Zempire, Kiwi Camping, OZtrail, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthZempireKiwi CampingOZtrailColemanBlack WolfCompanion
Oct 202546.1%28.3%16.7%8.5%0.34%0.09%
Nov 202541.2%29.8%18.3%10.2%0.42%0.03%
Dec 202542%26.4%18.8%12.4%0.31%0.07%
Jan 202645.3%28.3%16.2%9.8%0.29%0.04%
Feb 202639.8%31.5%18.6%9.6%0.37%0.1%
Mar 202636.9%35.3%18.1%9.2%0.48%0.16%
Apr 202640.8%34.9%15.7%8%0.41%0.2%
May 202639.1%35.5%16.6%8%0.47%0.31%
Jun 202642.8%30.2%18.4%7.8%0.48%0.32%
Jul 202645.1%27.8%17.9%8.5%0.54%0.14%
Aug 202641.6%27.9%21%8.6%0.71%0.2%
Sep 2026——————

  1. 1.Zempire

    41.6%

    held 1st · 4.1K estimated branded searches · +22.5% vs prior month · -3.5 points

  2. 2.Kiwi Camping

    27.9%

    held 2nd · 2.7K estimated branded searches · +33.2% vs prior month · +0.1 points

  3. 3.OZtrail

    21%

    held 3rd · 2.1K estimated branded searches · +56.1% vs prior month · +3.1 points

  4. 4.Coleman

    8.6%

    held 4th · 840 estimated branded searches · +33.3% vs prior month · 0 points

  5. 5.Black Wolf

    0.71%

    held 5th · 70 estimated branded searches · +75% vs prior month · +0.2 points

  6. 6.Companion

    0.2%

    held 6th · 20 estimated branded searches · +100% vs prior month · +0.1 points

Compare search popularity between Coleman and its closest rivals

How has branded search demand for Coleman changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coleman in New Zealand fell from 2K to 840.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 7.8% in June 2026.

How did search popularity change for New Zealand camping gear brands in August 2026?

  1. In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%.

  2. In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%.

  3. Estimated monthly branded searches for Kiwi Camping in New Zealand fell 58.9% over 11 measured months, from 6.7K to 2.7K in August 2026.

  4. Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.

  5. Estimated monthly branded searches for Black Wolf in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • 4 man tent coleman
  • coleman 2 person tent
  • coleman blackout tent
  • coleman camping
  • coleman gazebo
  • coleman gazebo wall
  • coleman kaimai tent
  • coleman pop up tent
  • coleman six man tent
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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