Coleman vs OZtrail:Which is more popular by branded search in New Zealand?
In August 2026, OZtrail had more branded searches than Coleman among camping gear brands in New Zealand. OZtrail was estimated to have 2.1K branded searches compared to Coleman’s 840, and held a 21% Share of Search versus Coleman’s 8.6%.
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Which is more popular in search, Coleman or OZtrail?
Compare the tent and camping gear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OZtrail, Coleman. The figures are in the table below the chart.
View monthly share of search table
| Month | Zempire | Kiwi Camping | OZtrail | Coleman | Black Wolf | Companion |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 28.3% | 16.7% | 8.5% | 0.34% | 0.09% |
| Nov 2025 | 41.2% | 29.8% | 18.3% | 10.2% | 0.42% | 0.03% |
| Dec 2025 | 42% | 26.4% | 18.8% | 12.4% | 0.31% | 0.07% |
| Jan 2026 | 45.3% | 28.3% | 16.2% | 9.8% | 0.29% | 0.04% |
| Feb 2026 | 39.8% | 31.5% | 18.6% | 9.6% | 0.37% | 0.1% |
| Mar 2026 | 36.9% | 35.3% | 18.1% | 9.2% | 0.48% | 0.16% |
| Apr 2026 | 40.8% | 34.9% | 15.7% | 8% | 0.41% | 0.2% |
| May 2026 | 39.1% | 35.5% | 16.6% | 8% | 0.47% | 0.31% |
| Jun 2026 | 42.8% | 30.2% | 18.4% | 7.8% | 0.48% | 0.32% |
| Jul 2026 | 45.1% | 27.8% | 17.9% | 8.5% | 0.54% | 0.14% |
| Aug 2026 | 41.6% | 27.9% | 21% | 8.6% | 0.71% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Coleman and OZtrail comparison changed over the last 12 months?
3 findings
- OZtrail was ahead of Coleman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand moved from 8.5% to 8.6%, and its estimated monthly branded searches moved from 2K to 840.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand moved from 16.7% to 21%, and its estimated monthly branded searches moved from 3.9K to 2.1K.
How did search popularity change for New Zealand camping gear brands in August 2026?
2 changes
In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%.
Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and OZtrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coleman
10 branded search terms
- 4 man tent coleman
- coleman 2 person tent
- coleman blackout tent
- coleman camping
- coleman gazebo
- coleman gazebo wall
- coleman kaimai tent
- coleman pop up tent
- coleman six man tent
- coleman tent
OZtrail
27 branded search terms
- oztrail
- oztrail 10 person tent
- oztrail 4 person tent
- oztrail anywhere bed queen
- oztrail blackout tent
- oztrail camping
- oztrail com au
- oztrail fast frame
- oztrail fast frame 10p
- oztrail fast frame 4 person tent
- oztrail fast frame 6p
- oztrail fatmat
- oztrail fatmat 1500
- oztrail gazebo
- oztrail hiker fly
- oztrail near me
- oztrail nz
- oztrail online
- oztrail popup tent
- oztrail queen stretcher
- oztrail stretcher
- oztrail stretcher tent
- oztrail swag
- oztrail tasman 4v
- oztrail tent
- oztrail tent 6 person
- oztrail tents nz
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