Brandwave

How popular isOZtrail in search?

In August 2026, there were an estimated 2.1K branded searches for OZtrail in New Zealand which is down 47.6% over the last 11 months. OZtrail holds 21% estimated Share of Search among New Zealand camping gear brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Zempire41.6%
  2. Kiwi Camping27.9%
  3. OZtrail21%
  4. Coleman8.6%
  5. Black Wolf0.71%
  6. Companion0.2%
OZtrail website (opens in a new tab)

Follow OZtrail and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which camping gear brands compete with OZtrail?

OZtrail against camping gear brands in New Zealand, by month

Share of Search by month for Zempire, Kiwi Camping, OZtrail, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthZempireKiwi CampingOZtrailColemanBlack WolfCompanion
Oct 202546.1%28.3%16.7%8.5%0.34%0.09%
Nov 202541.2%29.8%18.3%10.2%0.42%0.03%
Dec 202542%26.4%18.8%12.4%0.31%0.07%
Jan 202645.3%28.3%16.2%9.8%0.29%0.04%
Feb 202639.8%31.5%18.6%9.6%0.37%0.1%
Mar 202636.9%35.3%18.1%9.2%0.48%0.16%
Apr 202640.8%34.9%15.7%8%0.41%0.2%
May 202639.1%35.5%16.6%8%0.47%0.31%
Jun 202642.8%30.2%18.4%7.8%0.48%0.32%
Jul 202645.1%27.8%17.9%8.5%0.54%0.14%
Aug 202641.6%27.9%21%8.6%0.71%0.2%
Sep 2026——————

  1. 1.Zempire

    41.6%

    held 1st · 4.1K estimated branded searches · +22.5% vs prior month · -3.5 points

  2. 2.Kiwi Camping

    27.9%

    held 2nd · 2.7K estimated branded searches · +33.2% vs prior month · +0.1 points

  3. 3.OZtrail

    21%

    held 3rd · 2.1K estimated branded searches · +56.1% vs prior month · +3.1 points

  4. 4.Coleman

    8.6%

    held 4th · 840 estimated branded searches · +33.3% vs prior month · 0 points

  5. 5.Black Wolf

    0.71%

    held 5th · 70 estimated branded searches · +75% vs prior month · +0.2 points

  6. 6.Companion

    0.2%

    held 6th · 20 estimated branded searches · +100% vs prior month · +0.1 points

Compare search popularity between OZtrail and its closest rivals

How has branded search demand for OZtrail changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OZtrail in New Zealand fell from 3.9K to 2.1K.
  • Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand increased from 16.7% to 21%.
  • Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand peaked at 21% in August 2026 and was lowest at 15.7% in April 2026.

How did search popularity change for New Zealand camping gear brands in August 2026?

  1. In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%.

  2. In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%.

  3. Estimated monthly branded searches for Kiwi Camping in New Zealand fell 58.9% over 11 measured months, from 6.7K to 2.7K in August 2026.

  4. Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.

  5. Estimated monthly branded searches for Black Wolf in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

How is OZtrail measured?

Brandwave collects information about searches that people make online using OZtrail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • oztrail
  • oztrail 10 person tent
  • oztrail 4 person tent
  • oztrail anywhere bed queen
  • oztrail blackout tent
  • oztrail camping
  • oztrail com au
  • oztrail fast frame
  • oztrail fast frame 10p
  • oztrail fast frame 4 person tent
  • oztrail fast frame 6p
  • oztrail fatmat
  • oztrail fatmat 1500
  • oztrail gazebo
  • oztrail hiker fly
  • oztrail near me
  • oztrail nz
  • oztrail online
  • oztrail popup tent
  • oztrail queen stretcher
  • oztrail stretcher
  • oztrail stretcher tent
  • oztrail swag
  • oztrail tasman 4v
  • oztrail tent
  • oztrail tent 6 person
  • oztrail tents nz

Do you work for OZtrail? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is OZtrail your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record