OZtrail vs Zempire:Which is more popular by branded search in New Zealand?

Name: OZtrail vs Zempire: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Zempire had more branded searches than OZtrail among camping gear brands in New Zealand. Zempire was estimated to have 4.1K branded searches compared to OZtrail’s 2.1K, and held a 41.6% Share of Search versus OZtrail’s 21%.

Share of Search among camping gear brands in New Zealand in August 2026Which is more popular in search, OZtrail or Zempire?

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Which is more popular in search, OZtrail or Zempire?

Compare the tent and camping gear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

OZtrail and Zempire among camping gear brands in New Zealand, by month

Month	Zempire	Kiwi Camping	OZtrail	Coleman	Black Wolf	Companion
Oct 2025	46.1%	28.3%	16.7%	8.5%	0.34%	0.09%
Nov 2025	41.2%	29.8%	18.3%	10.2%	0.42%	0.03%
Dec 2025	42%	26.4%	18.8%	12.4%	0.31%	0.07%
Jan 2026	45.3%	28.3%	16.2%	9.8%	0.29%	0.04%
Feb 2026	39.8%	31.5%	18.6%	9.6%	0.37%	0.1%
Mar 2026	36.9%	35.3%	18.1%	9.2%	0.48%	0.16%
Apr 2026	40.8%	34.9%	15.7%	8%	0.41%	0.2%
May 2026	39.1%	35.5%	16.6%	8%	0.47%	0.31%
Jun 2026	42.8%	30.2%	18.4%	7.8%	0.48%	0.32%
Jul 2026	45.1%	27.8%	17.9%	8.5%	0.54%	0.14%
Aug 2026	41.6%	27.9%	21%	8.6%	0.71%	0.2%
Sep 2026	—	—	—	—	—	—

How has the OZtrail and Zempire comparison changed over the last 12 months?

3 findings

Zempire was ahead of OZtrail in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand moved from 16.7% to 21%, and its estimated monthly branded searches moved from 3.9K to 2.1K.
Across the 11 months ending August 2026, Zempire’s estimated Share of Search among camping gear brands in New Zealand moved from 46.1% to 41.6%, and its estimated monthly branded searches moved from 10.8K to 4.1K.

How did search popularity change for New Zealand camping gear brands in August 2026?

2 changes

In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%.
In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%.

How each brand is measured

Brandwave collects information about searches that people make online using OZtrail’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.