Brandwave

Coleman vs Kiwi Camping:Which is more popular by branded search in New Zealand?

In August 2026, Kiwi Camping had more branded searches than Coleman among camping gear brands in New Zealand. Kiwi Camping was estimated to have 2.7K branded searches compared to Coleman’s 840, and held a 27.9% Share of Search versus Coleman’s 8.6%.

Share of Search among camping gear brands in New Zealand in August 2026Which is more popular in search, Coleman or Kiwi Camping?
Coleman8.6%840 searches
vs
Kiwi Camping27.9%2.7K searches
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Which is more popular in search, Coleman or Kiwi Camping?

Compare the tent and camping gear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coleman and Kiwi Camping among camping gear brands in New Zealand, by month

Share of Search by month for Kiwi Camping, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthZempireKiwi CampingOZtrailColemanBlack WolfCompanion
Oct 202546.1%28.3%16.7%8.5%0.34%0.09%
Nov 202541.2%29.8%18.3%10.2%0.42%0.03%
Dec 202542%26.4%18.8%12.4%0.31%0.07%
Jan 202645.3%28.3%16.2%9.8%0.29%0.04%
Feb 202639.8%31.5%18.6%9.6%0.37%0.1%
Mar 202636.9%35.3%18.1%9.2%0.48%0.16%
Apr 202640.8%34.9%15.7%8%0.41%0.2%
May 202639.1%35.5%16.6%8%0.47%0.31%
Jun 202642.8%30.2%18.4%7.8%0.48%0.32%
Jul 202645.1%27.8%17.9%8.5%0.54%0.14%
Aug 202641.6%27.9%21%8.6%0.71%0.2%
Sep 2026——————

How has the Coleman and Kiwi Camping comparison changed over the last 12 months?

How did search popularity change for New Zealand camping gear brands in August 2026?

  1. Estimated monthly branded searches for Kiwi Camping in New Zealand fell 58.9% over 11 measured months, from 6.7K to 2.7K in August 2026.

  2. Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Coleman’s and Kiwi Camping’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

10 branded search terms

  • 4 man tent coleman
  • coleman 2 person tent
  • coleman blackout tent
  • coleman camping
  • coleman gazebo
  • coleman gazebo wall
  • coleman kaimai tent
  • coleman pop up tent
  • coleman six man tent
  • coleman tent

Kiwi Camping

28 branded search terms

  • kiwi camping
  • kiwi camping air tent
  • kiwi camping canvas tent
  • kiwi camping chairs
  • kiwi camping gazebo
  • kiwi camping kea 3
  • kiwi camping kea 4
  • kiwi camping kea 4e
  • kiwi camping kea 5e
  • kiwi camping kea 6
  • kiwi camping kingfisher
  • kiwi camping kingfisher 6
  • kiwi camping lush chair
  • kiwi camping near me
  • kiwi camping nz
  • kiwi camping savanna
  • kiwi camping savanna 3 shelter
  • kiwi camping shelter
  • kiwi camping takahe 10
  • kiwi camping takahe 6
  • kiwi camping takahe 8
  • kiwi camping tent
  • kiwi camping trolley
  • kiwi camping weka 2
  • kiwicamping
  • kiwicamping co nz
  • kiwicamping nz
  • kiwicamping tent

How the Brand Demand Index is measured

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