Coleman vs Companion:Which is more popular by branded search in New Zealand?
In August 2026, Coleman had more branded searches than Companion among camping gear brands in New Zealand. Coleman was estimated to have 840 branded searches compared to Companion’s 20, and held an 8.6% Share of Search versus Companion’s 0.2%.
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Which is more popular in search, Coleman or Companion?
Compare the tent and camping gear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coleman, Companion. The figures are in the table below the chart.
View monthly share of search table
| Month | Zempire | Kiwi Camping | OZtrail | Coleman | Black Wolf | Companion |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 28.3% | 16.7% | 8.5% | 0.34% | 0.09% |
| Nov 2025 | 41.2% | 29.8% | 18.3% | 10.2% | 0.42% | 0.03% |
| Dec 2025 | 42% | 26.4% | 18.8% | 12.4% | 0.31% | 0.07% |
| Jan 2026 | 45.3% | 28.3% | 16.2% | 9.8% | 0.29% | 0.04% |
| Feb 2026 | 39.8% | 31.5% | 18.6% | 9.6% | 0.37% | 0.1% |
| Mar 2026 | 36.9% | 35.3% | 18.1% | 9.2% | 0.48% | 0.16% |
| Apr 2026 | 40.8% | 34.9% | 15.7% | 8% | 0.41% | 0.2% |
| May 2026 | 39.1% | 35.5% | 16.6% | 8% | 0.47% | 0.31% |
| Jun 2026 | 42.8% | 30.2% | 18.4% | 7.8% | 0.48% | 0.32% |
| Jul 2026 | 45.1% | 27.8% | 17.9% | 8.5% | 0.54% | 0.14% |
| Aug 2026 | 41.6% | 27.9% | 21% | 8.6% | 0.71% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Coleman and Companion comparison changed over the last 12 months?
3 findings
- Coleman was ahead of Companion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand moved from 8.5% to 8.6%, and its estimated monthly branded searches moved from 2K to 840.
- Across the 11 months ending August 2026, Companion’s estimated Share of Search among camping gear brands in New Zealand moved from 0.09% to 0.2%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand camping gear brands in August 2026?
1 change
Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and Companion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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