Black Wolf vs Coleman:Which is more popular by branded search in New Zealand?
In August 2026, Coleman had more branded searches than Black Wolf among camping gear brands in New Zealand. Coleman was estimated to have 840 branded searches compared to Black Wolf’s 70, and held an 8.6% Share of Search versus Black Wolf’s 0.71%.
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Which is more popular in search, Black Wolf or Coleman?
Compare the tent and camping gear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coleman, Black Wolf. The figures are in the table below the chart.
View monthly share of search table
| Month | Zempire | Kiwi Camping | OZtrail | Coleman | Black Wolf | Companion |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 28.3% | 16.7% | 8.5% | 0.34% | 0.09% |
| Nov 2025 | 41.2% | 29.8% | 18.3% | 10.2% | 0.42% | 0.03% |
| Dec 2025 | 42% | 26.4% | 18.8% | 12.4% | 0.31% | 0.07% |
| Jan 2026 | 45.3% | 28.3% | 16.2% | 9.8% | 0.29% | 0.04% |
| Feb 2026 | 39.8% | 31.5% | 18.6% | 9.6% | 0.37% | 0.1% |
| Mar 2026 | 36.9% | 35.3% | 18.1% | 9.2% | 0.48% | 0.16% |
| Apr 2026 | 40.8% | 34.9% | 15.7% | 8% | 0.41% | 0.2% |
| May 2026 | 39.1% | 35.5% | 16.6% | 8% | 0.47% | 0.31% |
| Jun 2026 | 42.8% | 30.2% | 18.4% | 7.8% | 0.48% | 0.32% |
| Jul 2026 | 45.1% | 27.8% | 17.9% | 8.5% | 0.54% | 0.14% |
| Aug 2026 | 41.6% | 27.9% | 21% | 8.6% | 0.71% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Black Wolf and Coleman comparison changed over the last 12 months?
3 findings
- Coleman was ahead of Black Wolf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Wolf’s estimated Share of Search among camping gear brands in New Zealand moved from 0.34% to 0.71%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand moved from 8.5% to 8.6%, and its estimated monthly branded searches moved from 2K to 840.
How did search popularity change for New Zealand camping gear brands in August 2026?
2 changes
Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.
Estimated monthly branded searches for Black Wolf in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black Wolf’s and Coleman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Wolf
3 branded search terms
- black wolf camping
- black wolf gazebo
- black wolf tent
Coleman
10 branded search terms
- 4 man tent coleman
- coleman 2 person tent
- coleman blackout tent
- coleman camping
- coleman gazebo
- coleman gazebo wall
- coleman kaimai tent
- coleman pop up tent
- coleman six man tent
- coleman tent
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.