Tent pegs brands in New Zealand:Which are most popular?
In September 2026, Sea to Summit was the most searched tent pegs brand in New Zealand, accounting for 85.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Sea to Summit and MSR were mentioned most often, in two of the five answers. MSR was recommended most often, coming first in both responses that gave a list.
Sea to SummitShare of searches 85.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Big AgnesShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MSRShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top tent pegs brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sea to Summit and MSR were mentioned most often, in two of the five answers. MSR was recommended most often, coming first in both answers that gave a list. Sea to Summit was second. Big Agnes, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- MSR1st
- Sea to Summit2nd
- Big Agnes–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Big Agnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tent pegs brands
5 answers
Asked ChatGPT
“Which tent pegs brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tent pegs brands in New Zealand?”
Asked ChatGPT
“What's the best tent pegs brand in New Zealand for hard ground?”
Searched Google, AI Overview
“heavy duty tent pegs”
Searched Google, AI Overview
“tent pegs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tent pegs brands do people search for most?
This chart shows how often people search Google for each tent pegs brand by name. Each line represents a brand's share of searches for all three tent pegs brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, Big Agnes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Big Agnes | MSR |
|---|---|---|---|
| Oct 2025 | 79.3% | 18.9% | 1.8% |
| Nov 2025 | 78.1% | 20.3% | 1.6% |
| Dec 2025 | 81.3% | 17.1% | 1.6% |
| Jan 2026 | 76.9% | 20% | 3.1% |
| Feb 2026 | 82.6% | 14% | 3.3% |
| Mar 2026 | 81.3% | 17.1% | 1.6% |
| Apr 2026 | 82.2% | 15.9% | 1.9% |
| May 2026 | 83.8% | 13.3% | 2.9% |
| Jun 2026 | 81.8% | 15.9% | 2.3% |
| Jul 2026 | 85.7% | 13.1% | 1.2% |
| Aug 2026 | 81.8% | 15.9% | 2.3% |
| Sep 2026 | 85.7% | 13.1% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 720 | 0% | +3.9 points | |
| 2, held 2nd | 13.1% | 110 | -21.4% | -2.8 points | |
| 3, held 3rd | 1.2% | 10 | -50% | -1.1 points |
85.7%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.9 points.
13.1%
Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share -2.8 points.
3.
MSR1.2%
Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Which brand is most popular in search among tent pegs brands in New Zealand?
3 brands
In September 2026, Sea to Summit was the most searched among tent pegs brands in New Zealand, with an estimated 720 branded searches, 85.7% of all searches for the three we track. Big Agnes is in 2nd place, 72.6 percentage points behind at 13.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sea to Summit | 79.3% → 85.7% | 85.7%Jul 2026 | 76.9%Jan 2026 | 1st |
| Big Agnes | 18.9% → 13.1% | 20.3%Nov 2025 | 13.1%Jul 2026 | 2nd |
| MSR | 1.8% → 1.2% | 3.3%Feb 2026 | 1.2%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand increased from 79.3% to 85.7%.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand decreased from 18.9% to 13.1%.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand decreased from 1.8% to 1.2%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand peaked at 85.7% in July 2026 and was lowest at 76.9% in January 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand peaked at 20.3% in November 2025 and was lowest at 13.1% in July 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand peaked at 3.3% in February 2026 and was lowest at 1.2% in July 2026.
How did search popularity change for New Zealand tent pegs brands in September 2026?
3 changes
In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.
In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.
In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.
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