Brandwave

How popular isMSR?

In September 2026, people searched for MSR by name about 110 times in New Zealand, an 8.3% decrease from the previous year. These searches made up 1.2% of all New Zealand tent pegs brand searches, placing MSR third out of three brands. When we asked both ChatGPT and Google AI Overviews about tent pegs brands, MSR appeared in two of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

MSR is the third most searched of 3 competitors and the most recommended in AI answers.

  1. Sea to SummitShare of searches 85.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Big AgnesShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MSRShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top tent pegs brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSR is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Sea to Summit2nd
  3. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tent pegs brands

5 answers

  • Asked ChatGPT

    “Which tent pegs brand should I buy in New Zealand?”

    1. 1MSR
    2. 2Sea to Summit

  • Asked ChatGPT

    “What are the best tent pegs brands in New Zealand?”

    1. 1MSR
    2. 2Sea to Summit

  • Asked ChatGPT

    “What's the best tent pegs brand in New Zealand for hard ground?”

    1. Searched Google, AI Overview

      “heavy duty tent pegs”

      1. Searched Google, AI Overview

        “tent pegs nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which tent pegs brands compete with MSR?

        MSR against tent pegs brands in New Zealand, by month

        Share of searches by month for Sea to Summit, Big Agnes, MSR. The figures are in the table below the chart.

        View monthly share of searches table
        MonthSea to SummitBig AgnesMSR
        Oct 202579.3%18.9%1.8%
        Nov 202578.1%20.3%1.6%
        Dec 202581.3%17.1%1.6%
        Jan 202676.9%20%3.1%
        Feb 202682.6%14%3.3%
        Mar 202681.3%17.1%1.6%
        Apr 202682.2%15.9%1.9%
        May 202683.8%13.3%2.9%
        Jun 202681.8%15.9%2.3%
        Jul 202685.7%13.1%1.2%
        Aug 202681.8%15.9%2.3%
        Sep 202685.7%13.1%1.2%

        1. 1.Sea to Summit

          85.7%

          Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.9 points.

        2. 2.Big Agnes

          13.1%

          Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share -2.8 points.

        3. 3.MSR

          1.2%

          Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.

        Compare popularity between MSR and its closest rivals

        Every comparison with MSR

        4 comparisons

        How has branded search demand for MSR changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for MSR in New Zealand fell from 120 to 110.
        • Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand decreased from 1.8% to 1.2%.
        • Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand peaked at 3.3% in February 2026 and was lowest at 1.2% in July 2026.

        How did search popularity change for New Zealand tent pegs brands in September 2026?

        3 changes

        1. In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.

        2. In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.

        3. In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.

        How are MSR’s branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • msr camping stove
        • msr stove
        • msr tent pegs

        Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

        Where does MSR compete?

        MSR is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Gas canister brands3rd of 43.5%Show ranking
        Camping stove brands2nd of 44.8%Show ranking
        Fuel canister brands2nd of 35%Show ranking
        Camping cookware brands3rd of 57.3%Show ranking
        Tent pegs brands3rd of 31.2%Shown above
        Creator with pink hair and a pink jacket

        Is MSR your brand?

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