Big Agnes vs MSR:Which is more popular?
In September 2026, Big Agnes had more branded searches than MSR among tent pegs brands in New Zealand. Big Agnes had about 110 branded searches, while MSR had 10. Big Agnes made up 13.1% of all tent pegs brand searches we track, and MSR accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about tent pegs brands, MSR appeared in two of the five answers and Big Agnes in none.
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Top tent pegs brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MSR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Agnes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MSR1st
Sea to Summit2nd
Big Agnes–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Big Agnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tent pegs brands
5 answers
Asked ChatGPT
“Which tent pegs brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tent pegs brands in New Zealand?”
Asked ChatGPT
“What's the best tent pegs brand in New Zealand for hard ground?”
Searched Google, AI Overview
“heavy duty tent pegs”
Searched Google, AI Overview
“tent pegs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Big Agnes or MSR more popular in search?
This chart shows how often people search Google for Big Agnes and MSR by name. Each line represents a brand's share of searches for all three tent pegs brands we track, month by month, from searches in New Zealand.
Share of searches by month for Big Agnes, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Big Agnes | MSR |
|---|---|---|---|
| Oct 2025 | 79.3% | 18.9% | 1.8% |
| Nov 2025 | 78.1% | 20.3% | 1.6% |
| Dec 2025 | 81.3% | 17.1% | 1.6% |
| Jan 2026 | 76.9% | 20% | 3.1% |
| Feb 2026 | 82.6% | 14% | 3.3% |
| Mar 2026 | 81.3% | 17.1% | 1.6% |
| Apr 2026 | 82.2% | 15.9% | 1.9% |
| May 2026 | 83.8% | 13.3% | 2.9% |
| Jun 2026 | 81.8% | 15.9% | 2.3% |
| Jul 2026 | 85.7% | 13.1% | 1.2% |
| Aug 2026 | 81.8% | 15.9% | 2.3% |
| Sep 2026 | 85.7% | 13.1% | 1.2% |
How has the Big Agnes and MSR comparison changed over the last 12 months?
3 findings
- Big Agnes was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand moved from 18.9% to 13.1%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand tent pegs brands in September 2026?
2 changes
In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.
In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Agnes’ and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tent pegs brands
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