Brandwave

How popular isSea to Summit?

In September 2026, people searched for Sea to Summit by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 85.7% of all New Zealand tent pegs brand searches, placing Sea to Summit first out of three brands. When we asked both ChatGPT and Google AI Overviews about tent pegs brands, Sea to Summit appeared in two of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Sea to Summit is the most searched of 3 competitors and the second most recommended in AI answers.

  1. Sea to SummitShare of searches 85.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Big AgnesShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MSRShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top tent pegs brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sea to Summit is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Sea to Summit2nd
  3. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tent pegs brands

5 answers

  • Asked ChatGPT

    “Which tent pegs brand should I buy in New Zealand?”

    1. 1MSR
    2. 2Sea to Summit

  • Asked ChatGPT

    “What are the best tent pegs brands in New Zealand?”

    1. 1MSR
    2. 2Sea to Summit

  • Asked ChatGPT

    “What's the best tent pegs brand in New Zealand for hard ground?”

    1. Searched Google, AI Overview

      “heavy duty tent pegs”

      1. Searched Google, AI Overview

        “tent pegs nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which tent pegs brands compete with Sea to Summit?

        Sea to Summit against tent pegs brands in New Zealand, by month

        Share of searches by month for Sea to Summit, Big Agnes. The figures are in the table below the chart.

        View monthly share of searches table
        MonthSea to SummitBig AgnesMSR
        Oct 202579.3%18.9%1.8%
        Nov 202578.1%20.3%1.6%
        Dec 202581.3%17.1%1.6%
        Jan 202676.9%20%3.1%
        Feb 202682.6%14%3.3%
        Mar 202681.3%17.1%1.6%
        Apr 202682.2%15.9%1.9%
        May 202683.8%13.3%2.9%
        Jun 202681.8%15.9%2.3%
        Jul 202685.7%13.1%1.2%
        Aug 202681.8%15.9%2.3%
        Sep 202685.7%13.1%1.2%

        1. 1.Sea to Summit

          85.7%

          Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.9 points.

        2. 2.Big Agnes

          13.1%

          Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share -2.8 points.

        3. 3.MSR

          1.2%

          Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.

        Compare popularity between Sea to Summit and its closest rivals

        Every comparison with Sea to Summit

        14 comparisons

        How has branded search demand for Sea to Summit changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Sea to Summit in New Zealand fell from 880 to 720.
        • Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand increased from 79.3% to 85.7%.
        • Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand peaked at 85.7% in July 2026 and was lowest at 76.9% in January 2026.

        How did search popularity change for New Zealand tent pegs brands in September 2026?

        3 changes

        1. In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.

        2. In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.

        3. In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.

        How are Sea to Summit’s branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • sea to summit

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        How the Brand Demand Index is measured

        Where does Sea to Summit compete?

        Sea to Summit is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Camping gear brands7th of 90.6%Show ranking
        Sleeping bag brands3rd of 80.65%Show ranking
        Sleeping pad brands1st of 355.8%Show ranking
        Camping cookware brands1st of 558.5%Show ranking
        Tent pegs brands1st of 385.7%Shown above
        Bug net brands1st of 391.1%Show ranking
        Creator with pink hair and a pink jacket

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