Brandwave

One Planet vs Sea to Summit:Which is more popular?

In September 2026, Sea to Summit had more branded searches than One Planet among sleeping bag brands in New Zealand. Sea to Summit had about 720 branded searches, while One Planet had 170. Sea to Summit made up 0.65% of all sleeping bag brand searches we track, and One Planet accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Sea to Summit appeared in all three answers and One Planet in two. Sea to Summit was mentioned before One Planet in every answer.

Among sleeping bag brands in New Zealand in September 2026

Who do people search for more?

Sea to Summit, about 4 searches for every 1 for One Planet

Sea to Summit 720 searchesOne Planet 170 searches

Who does AI mention more?

Sea to Summit, mentioned in every answer we collected

Sea to Summit in 3 of 3One Planet in 2 of 3

Who does AI recommend more?

Sea to Summit, named ahead of One Planet in every answer

Sea to Summit first in 3One Planet never first

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sea to Summit appeared in all three answers. One Planet was mentioned in two out of three: in two of the three ChatGPT answers. Sea to Summit was listed before One Planet in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is One Planet or Sea to Summit more popular in search?

This chart shows how often people search Google for One Planet and Sea to Summit by name. Each line represents a brand's share of searches for all eight sleeping bag brands we track, month by month, from searches in New Zealand.

One Planet and Sea to Summit among sleeping bag brands in New Zealand, by month

Share of searches by month for Sea to Summit, One Planet. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

How has the One Planet and Sea to Summit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sleeping bag brands in September 2026?

2 changes

  1. Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

  2. Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using One Planet’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

One Planet

1 branded search term

  • one planet sleeping bag

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

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