Brandwave

How popular isBig Agnes?

In September 2026, people searched for Big Agnes by name about 110 times in New Zealand, a 47.6% decrease from the previous year. These searches made up 13.1% of all New Zealand tent pegs brand searches, placing Big Agnes second out of three brands. When we asked both ChatGPT and Google AI Overviews about tent pegs brands, Big Agnes did not appear in any of the answers.

Search and AI answers in September 2026

Big Agnes is the second most searched of 3 competitors and not listed in any AI answer.

  1. Sea to SummitShare of searches 85.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Big AgnesShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MSRShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top tent pegs brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Agnes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Sea to Summit2nd
  3. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tent pegs brands

5 answers

  • Asked ChatGPT

    “Which tent pegs brand should I buy in New Zealand?”

    1. 1MSR
    2. 2Sea to Summit

  • Asked ChatGPT

    “What are the best tent pegs brands in New Zealand?”

    1. 1MSR
    2. 2Sea to Summit

  • Asked ChatGPT

    “What's the best tent pegs brand in New Zealand for hard ground?”

    1. Searched Google, AI Overview

      “heavy duty tent pegs”

      1. Searched Google, AI Overview

        “tent pegs nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which tent pegs brands compete with Big Agnes?

        Big Agnes against tent pegs brands in New Zealand, by month

        Share of searches by month for Sea to Summit, Big Agnes. The figures are in the table below the chart.

        View monthly share of searches table
        MonthSea to SummitBig AgnesMSR
        Oct 202579.3%18.9%1.8%
        Nov 202578.1%20.3%1.6%
        Dec 202581.3%17.1%1.6%
        Jan 202676.9%20%3.1%
        Feb 202682.6%14%3.3%
        Mar 202681.3%17.1%1.6%
        Apr 202682.2%15.9%1.9%
        May 202683.8%13.3%2.9%
        Jun 202681.8%15.9%2.3%
        Jul 202685.7%13.1%1.2%
        Aug 202681.8%15.9%2.3%
        Sep 202685.7%13.1%1.2%

        1. 1.Sea to Summit

          85.7%

          Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.9 points.

        2. 2.Big Agnes

          13.1%

          Held 2nd. 110 estimated branded searches, -21.4% vs prior month. Share -2.8 points.

        3. 3.MSR

          1.2%

          Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.

        Compare popularity between Big Agnes and its closest rivals

        Every comparison with Big Agnes

        7 comparisons

        How has branded search demand for Big Agnes changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Big Agnes in New Zealand fell from 210 to 110.
        • Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand decreased from 18.9% to 13.1%.
        • Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand peaked at 20.3% in November 2025 and was lowest at 13.1% in July 2026.

        How did search popularity change for New Zealand tent pegs brands in September 2026?

        3 changes

        1. In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.

        2. In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.

        3. In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.

        How are Big Agnes’ branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using Big Agnes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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        How the Brand Demand Index is measured

        Where does Big Agnes compete?

        Big Agnes is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Sleeping bag brands8th of 80.1%Show ranking
        Tent pegs brands2nd of 313.1%Shown above
        Creator with pink hair and a pink jacket

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