Brandwave

Big Agnes vs Rab:Which is more popular?

In September 2026, Rab had more branded searches than Big Agnes among sleeping bag brands in New Zealand. Rab had about 170 branded searches, while Big Agnes had 110. Rab made up 0.15% of all sleeping bag brand searches we track, and Big Agnes accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Rab appeared in one of the three answers and Big Agnes in none.

Among sleeping bag brands in New Zealand in September 2026

Who do people search for more?

Rab, about 55% more searches than Big Agnes

Rab 170 searchesBig Agnes 110 searches

Who does AI mention more?

Rab, mentioned in 1 of 3 answers, Big Agnes in 0

Rab in 1 of 3Big Agnes in 0 of 3

Follow Big Agnes vs Rab and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rab was mentioned in one out of three: in one of the three ChatGPT answers. Big Agnes did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Big Agnes or Rab more popular in search?

This chart shows how often people search Google for Big Agnes and Rab by name. Each line represents a brand's share of searches for all eight sleeping bag brands we track, month by month, from searches in New Zealand.

Big Agnes and Rab among sleeping bag brands in New Zealand, by month

Share of searches by month for Rab, Big Agnes. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

How has the Big Agnes and Rab comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Rab took it in February 2026.
  • Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping bag brands in New Zealand moved from 0.17% to 0.1%, and its estimated monthly branded searches moved from 210 to 110.
  • Across the 12 months ending September 2026, Rab’s share of searches among sleeping bag brands in New Zealand moved from 0.14% to 0.15%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for New Zealand sleeping bag brands in September 2026?

1 change

  1. Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Big Agnes’ and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Agnes

1 branded search term

  • big agnes

Rab

1 branded search term

  • rab sleeping bag

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free