Big Agnes vs Sea to Summit:Which is more popular?
In September 2026, Sea to Summit had more branded searches than Big Agnes among tent pegs brands in New Zealand. Sea to Summit had about 720 branded searches, while Big Agnes had 110. Sea to Summit made up 85.7% of all tent pegs brand searches we track, and Big Agnes accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about tent pegs brands, Sea to Summit appeared in two of the five answers and Big Agnes in none.
Who do people search for more?
Sea to Summit, about 7 searches for every 1 for Big Agnes
Who does AI mention more?
Sea to Summit, mentioned in 2 of 5 answers, Big Agnes in 0
Who does AI recommend more?
Sea to Summit, the only one of the two named
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Top tent pegs brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Agnes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MSR1st- Sea to Summit2nd
Big Agnes–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Big Agnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tent pegs brands
5 answers
Asked ChatGPT
“Which tent pegs brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tent pegs brands in New Zealand?”
Asked ChatGPT
“What's the best tent pegs brand in New Zealand for hard ground?”
Searched Google, AI Overview
“heavy duty tent pegs”
Searched Google, AI Overview
“tent pegs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Big Agnes or Sea to Summit more popular in search?
This chart shows how often people search Google for Big Agnes and Sea to Summit by name. Each line represents a brand's share of searches for all three tent pegs brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, Big Agnes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Big Agnes | MSR |
|---|---|---|---|
| Oct 2025 | 79.3% | 18.9% | 1.8% |
| Nov 2025 | 78.1% | 20.3% | 1.6% |
| Dec 2025 | 81.3% | 17.1% | 1.6% |
| Jan 2026 | 76.9% | 20% | 3.1% |
| Feb 2026 | 82.6% | 14% | 3.3% |
| Mar 2026 | 81.3% | 17.1% | 1.6% |
| Apr 2026 | 82.2% | 15.9% | 1.9% |
| May 2026 | 83.8% | 13.3% | 2.9% |
| Jun 2026 | 81.8% | 15.9% | 2.3% |
| Jul 2026 | 85.7% | 13.1% | 1.2% |
| Aug 2026 | 81.8% | 15.9% | 2.3% |
| Sep 2026 | 85.7% | 13.1% | 1.2% |
How has the Big Agnes and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of Big Agnes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand moved from 18.9% to 13.1%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand moved from 79.3% to 85.7%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand tent pegs brands in September 2026?
2 changes
In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.
In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Agnes’ and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Agnes
1 branded search term
- big agnes
Sea to Summit
1 branded search term
- sea to summit
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