MSR vs Sea to Summit:Which is more popular?
In September 2026, Sea to Summit had more branded searches than MSR among tent pegs brands in New Zealand. Sea to Summit had about 720 branded searches, while MSR had 10. Sea to Summit made up 85.7% of all tent pegs brand searches we track, and MSR accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about tent pegs brands, MSR and Sea to Summit each appeared in two of the five answers. MSR was mentioned before Sea to Summit in every answer.
Who do people search for more?
Sea to Summit, about 72 searches for every 1 for MSR
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
MSR, named ahead of Sea to Summit in every answer
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Top tent pegs brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MSR and Sea to Summit were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSR was listed before Sea to Summit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- MSR1st
- Sea to Summit2nd
Big Agnes–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Big Agnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tent pegs brands
5 answers
Asked ChatGPT
“Which tent pegs brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tent pegs brands in New Zealand?”
Asked ChatGPT
“What's the best tent pegs brand in New Zealand for hard ground?”
Searched Google, AI Overview
“heavy duty tent pegs”
Searched Google, AI Overview
“tent pegs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MSR or Sea to Summit more popular in search?
This chart shows how often people search Google for MSR and Sea to Summit by name. Each line represents a brand's share of searches for all three tent pegs brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Big Agnes | MSR |
|---|---|---|---|
| Oct 2025 | 79.3% | 18.9% | 1.8% |
| Nov 2025 | 78.1% | 20.3% | 1.6% |
| Dec 2025 | 81.3% | 17.1% | 1.6% |
| Jan 2026 | 76.9% | 20% | 3.1% |
| Feb 2026 | 82.6% | 14% | 3.3% |
| Mar 2026 | 81.3% | 17.1% | 1.6% |
| Apr 2026 | 82.2% | 15.9% | 1.9% |
| May 2026 | 83.8% | 13.3% | 2.9% |
| Jun 2026 | 81.8% | 15.9% | 2.3% |
| Jul 2026 | 85.7% | 13.1% | 1.2% |
| Aug 2026 | 81.8% | 15.9% | 2.3% |
| Sep 2026 | 85.7% | 13.1% | 1.2% |
How has the MSR and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among tent pegs brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among tent pegs brands in New Zealand moved from 79.3% to 85.7%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand tent pegs brands in September 2026?
2 changes
In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%.
In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MSR’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSR
1 branded search term
- msr tent pegs
Sea to Summit
1 branded search term
- sea to summit
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