Brandwave

Rab vs Sea to Summit:Which is more popular?

In September 2026, Sea to Summit had more branded searches than Rab among sleeping bag brands in New Zealand. Sea to Summit had about 720 branded searches, while Rab had 170. Sea to Summit made up 0.65% of all sleeping bag brand searches we track, and Rab accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Sea to Summit appeared in all three answers and Rab in one. Sea to Summit was mentioned before Rab in every answer.

Among sleeping bag brands in New Zealand in September 2026

Who do people search for more?

Sea to Summit, about 4 searches for every 1 for Rab

Sea to Summit 720 searchesRab 170 searches

Who does AI mention more?

Sea to Summit, mentioned in every answer we collected

Sea to Summit in 3 of 3Rab in 1 of 3

Who does AI recommend more?

Sea to Summit, named ahead of Rab in every answer

Sea to Summit first in 3Rab never first

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sea to Summit appeared in all three answers. Rab was mentioned in one out of three: in one of the three ChatGPT answers. Sea to Summit was listed before Rab in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Rab or Sea to Summit more popular in search?

This chart shows how often people search Google for Rab and Sea to Summit by name. Each line represents a brand's share of searches for all eight sleeping bag brands we track, month by month, from searches in New Zealand.

Rab and Sea to Summit among sleeping bag brands in New Zealand, by month

Share of searches by month for Sea to Summit, Rab. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

How has the Rab and Sea to Summit comparison changed over the last 12 months?

3 findings
  • Sea to Summit was ahead of Rab in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rab’s share of searches among sleeping bag brands in New Zealand moved from 0.14% to 0.15%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping bag brands in New Zealand moved from 0.73% to 0.65%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for New Zealand sleeping bag brands in September 2026?

1 change

  1. Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rab’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rab

1 branded search term

  • rab sleeping bag

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

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