Brandwave

How popular isMSR?

In September 2026, people searched for MSR by name about 110 times in New Zealand, an 8.3% decrease from the previous year. These searches made up 5% of all New Zealand fuel canister brand searches, placing MSR second out of three brands. When we asked both ChatGPT and Google AI Overviews about fuel canister brands, MSR appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

MSR is the second most searched of 3 competitors and the most recommended in AI answers.

  1. JetboilShare of searches 94.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. MSRShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ColemanShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fuel canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MSR is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Jetboil2nd
  3. Coleman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fuel canister brands

5 answers

  • Asked ChatGPT

    “Which fuel canister brand should I buy in New Zealand?”

    1. 1Jetboil
    2. 2MSR

  • Asked ChatGPT

    “What are the best fuel canister brands in New Zealand?”

    1. 1MSR
    2. 2Jetboil

  • Asked ChatGPT

    “What's the best fuel canister brand in New Zealand for camping stove use?”

    1. 1MSR
    2. 2Jetboil

  • Searched Google, AI Overview

    “best fuel canister”

    1. 1Jetboil

  • Searched Google, AI Overview

    “camping gas canister nz”

    1. 1MSR

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fuel canister brands compete with MSR?

MSR against fuel canister brands in New Zealand, by month

Share of searches by month for Jetboil, MSR. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilMSRColeman
Oct 202595.1%4.9%0%
Nov 202595.3%4.7%0%
Dec 202596.1%3.6%0.33%
Jan 202693.5%6.2%0.38%
Feb 202695.5%4%0.5%
Mar 202694.1%5.5%0.39%
Apr 202694.5%5.1%0.39%
May 202695.3%4.7%0%
Jun 202695.3%4.7%0%
Jul 202694.7%4.7%0.58%
Aug 202693.6%6.4%0%
Sep 202694.6%5%0.5%

  1. 1.Jetboil

    94.6%

    Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.9 points.

  2. 2.MSR

    5%

    Held 2nd. 100 estimated branded searches, -9.1% vs prior month. Share -1.4 points.

  3. 3.Coleman

    0.5%

    Held 3rd. 10 estimated branded searches, — vs prior month. Share +0.5 points.

Compare popularity between MSR and its closest rivals

Every comparison with MSR

4 comparisons

How has branded search demand for MSR changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR in New Zealand fell from 120 to 110.
  • Across the 12 months ending September 2026, MSR’s share of searches among fuel canister brands in New Zealand peaked at 6.4% in August 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for New Zealand fuel canister brands in September 2026?

2 changes

  1. In September 2026, Jetboil gained share of searches among fuel canister brands in New Zealand, from 93.6% to 94.6%.

  2. In September 2026, MSR lost share of searches among fuel canister brands in New Zealand, from 6.4% to 5%.

How are MSR’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • msr camping stove
  • msr stove
  • msr tent pegs

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MSR compete?

MSR is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gas canister brands3rd of 43.5%Show ranking
Camping stove brands2nd of 44.8%Show ranking
Fuel canister brands2nd of 35%Shown above
Camping cookware brands3rd of 57.3%Show ranking
Tent pegs brands3rd of 31.2%Show ranking
Creator with pink hair and a pink jacket

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