Jetboil vs MSR:Which is more popular?
In September 2026, Jetboil had more branded searches than MSR among fuel canister brands in New Zealand. Jetboil had about 1,910 branded searches, while MSR had 100. Jetboil made up 94.6% of all fuel canister brand searches we track, and MSR accounted for 5%. When we asked ChatGPT and Google AI Overviews about fuel canister brands, Jetboil and MSR each appeared in four of the five answers. MSR was mentioned before Jetboil in every answer.
Who do people search for more?
Jetboil, about 19 searches for every 1 for MSR
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
MSR, named ahead of Jetboil in every answer
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Top fuel canister brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jetboil and MSR were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MSR was listed before Jetboil in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about fuel canister brands
5 answers
Asked ChatGPT
“Which fuel canister brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fuel canister brands in New Zealand?”
Asked ChatGPT
“What's the best fuel canister brand in New Zealand for camping stove use?”
Searched Google, AI Overview
“best fuel canister”
Searched Google, AI Overview
“camping gas canister nz”
- 1MSR
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jetboil or MSR more popular in search?
This chart shows how often people search Google for Jetboil and MSR by name. Each line represents a brand's share of searches for all three fuel canister brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jetboil, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jetboil | MSR | Coleman |
|---|---|---|---|
| Oct 2025 | 95.1% | 4.9% | 0% |
| Nov 2025 | 95.3% | 4.7% | 0% |
| Dec 2025 | 96.1% | 3.6% | 0.33% |
| Jan 2026 | 93.5% | 6.2% | 0.38% |
| Feb 2026 | 95.5% | 4% | 0.5% |
| Mar 2026 | 94.1% | 5.5% | 0.39% |
| Apr 2026 | 94.5% | 5.1% | 0.39% |
| May 2026 | 95.3% | 4.7% | 0% |
| Jun 2026 | 95.3% | 4.7% | 0% |
| Jul 2026 | 94.7% | 4.7% | 0.58% |
| Aug 2026 | 93.6% | 6.4% | 0% |
| Sep 2026 | 94.6% | 5% | 0.5% |
How has the Jetboil and MSR comparison changed over the last 12 months?
3 findings
- Jetboil was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jetboil’s share of searches among fuel canister brands in New Zealand moved from 95.1% to 94.6%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, MSR’s share of searches among fuel canister brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches held steady at 100.
How did search popularity change for New Zealand fuel canister brands in September 2026?
2 changes
In September 2026, Jetboil gained share of searches among fuel canister brands in New Zealand, from 93.6% to 94.6%.
In September 2026, MSR lost share of searches among fuel canister brands in New Zealand, from 6.4% to 5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jetboil’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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