Brandwave

How popular isColeman?

In September 2026, people searched for Coleman by name about 1,320 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 0.5% of all New Zealand fuel canister brand searches, placing Coleman third out of three brands. When we asked both ChatGPT and Google AI Overviews about fuel canister brands, Coleman did not appear in any of the answers.

Search and AI answers in September 2026

Coleman is the third most searched of 3 competitors and not listed in any AI answer.

  1. JetboilShare of searches 94.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. MSRShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ColemanShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fuel canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Jetboil2nd
  3. Coleman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fuel canister brands

5 answers

  • Asked ChatGPT

    “Which fuel canister brand should I buy in New Zealand?”

    1. 1Jetboil
    2. 2MSR

  • Asked ChatGPT

    “What are the best fuel canister brands in New Zealand?”

    1. 1MSR
    2. 2Jetboil

  • Asked ChatGPT

    “What's the best fuel canister brand in New Zealand for camping stove use?”

    1. 1MSR
    2. 2Jetboil

  • Searched Google, AI Overview

    “best fuel canister”

    1. 1Jetboil

  • Searched Google, AI Overview

    “camping gas canister nz”

    1. 1MSR

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fuel canister brands compete with Coleman?

Coleman against fuel canister brands in New Zealand, by month

Share of searches by month for Jetboil, MSR, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilMSRColeman
Oct 202595.1%4.9%0%
Nov 202595.3%4.7%0%
Dec 202596.1%3.6%0.33%
Jan 202693.5%6.2%0.38%
Feb 202695.5%4%0.5%
Mar 202694.1%5.5%0.39%
Apr 202694.5%5.1%0.39%
May 202695.3%4.7%0%
Jun 202695.3%4.7%0%
Jul 202694.7%4.7%0.58%
Aug 202693.6%6.4%0%
Sep 202694.6%5%0.5%

  1. 1.Jetboil

    94.6%

    Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.9 points.

  2. 2.MSR

    5%

    Held 2nd. 100 estimated branded searches, -9.1% vs prior month. Share -1.4 points.

  3. 3.Coleman

    0.5%

    Held 3rd. 10 estimated branded searches, — vs prior month. Share +0.5 points.

Compare popularity between Coleman and its closest rivals

Every comparison with Coleman

16 comparisons

How has branded search demand for Coleman changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman in New Zealand fell from 2K to 1.3K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among fuel canister brands in New Zealand held steady, from 0% to 0.5%.

How did search popularity change for New Zealand fuel canister brands in September 2026?

2 changes

  1. In September 2026, Jetboil gained share of searches among fuel canister brands in New Zealand, from 93.6% to 94.6%.

  2. In September 2026, MSR lost share of searches among fuel canister brands in New Zealand, from 6.4% to 5%.

How are Coleman’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coleman air mattress
  • coleman backpack cooler
  • coleman camping
  • coleman camping chair
  • coleman chilly bin
  • coleman cool box
  • coleman fuel canister
  • coleman gas canister
  • coleman gas grill
  • coleman gazebo
  • coleman gazebo wall
  • coleman ice box
  • coleman kaimai tent
  • coleman portable grill
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coleman compete?

Coleman is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands6th of 90.94%Show ranking
Camping chair brands6th of 80.06%Show ranking
Gas grill brands7th of 70%Show ranking
Air mattress brands4th of 41.1%Show ranking
Chilly bin and cooler brands5th of 82.5%Show ranking
Portable grill brands5th of 50.29%Show ranking
Gas canister brands4th of 40.35%Show ranking
Cool box brands5th of 60.47%Show ranking
Camping stove brands3rd of 43.3%Show ranking
Fuel canister brands3rd of 30.5%Shown above
Ice box brands6th of 61.1%Show ranking
Backpack cooler brands4th of 61.6%Show ranking
Creator with pink hair and a pink jacket

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