Brandwave

How popular isColeman?

In September 2026, people searched for Coleman by name about 1,320 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 0.35% of all New Zealand gas canister brand searches, placing Coleman fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about gas canister brands, Coleman appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Coleman is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. JetboilShare of searches 67.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GasmateShare of searches 28.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. MSRShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ColemanShare of searches 0.35%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top gas canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Coleman is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jetboil1st
  2. MSR2nd
  3. Gasmate3rd
  4. Coleman4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gas canister brands

5 answers

  • Asked ChatGPT

    “Which gas canister brand should I buy in New Zealand?”

    1. 1Gasmate
    2. 2MSR
    3. 3Jetboil

  • Asked ChatGPT

    “What are the best gas canister brands in New Zealand?”

    1. 1MSR
    2. 2Jetboil
    3. 3Gasmate

  • Asked ChatGPT

    “What's the best gas canister brand in New Zealand for camp cooking?”

    1. 1MSR
    2. 2Jetboil

  • Searched Google, AI Overview

    “gas canister nz”

    1. 1Jetboil
    2. 2Gasmate

  • Searched Google, AI Overview

    “jet boil gas canister”

    1. 1Jetboil
    2. 2MSR
    3. 3Coleman
    4. 4Gasmate

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gas canister brands compete with Coleman?

Coleman against gas canister brands in New Zealand, by month

Share of searches by month for Jetboil, Gasmate, MSR, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilGasmateMSRColeman
Oct 202560.9%35.6%3.2%0.32%
Nov 202564.9%31.1%3.2%0.8%
Dec 202564.4%32.5%2.4%0.66%
Jan 202662.8%32.6%4.1%0.52%
Feb 202666.6%30%2.8%0.7%
Mar 202669.7%23.7%4%2.6%
Apr 202667.8%28%3.6%0.56%
May 202668.5%27.2%3.4%0.85%
Jun 202669.5%26.6%3.4%0.43%
Jul 202669.8%26.3%3.4%0.43%
Aug 202666.7%28%4.5%0.82%
Sep 202667.3%28.9%3.5%0.35%

  1. 1.Jetboil

    67.3%

    Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.6 points.

  2. 2.Gasmate

    28.9%

    Held 2nd. 820 estimated branded searches, +20.6% vs prior month. Share +0.9 points.

  3. 3.MSR

    3.5%

    Held 3rd. 100 estimated branded searches, -9.1% vs prior month. Share -1 points.

  4. 4.Coleman

    0.35%

    Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between Coleman and its closest rivals

Every comparison with Coleman

16 comparisons

How has branded search demand for Coleman changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman in New Zealand fell from 2K to 1.3K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among gas canister brands in New Zealand peaked at 2.6% in March 2026 and was lowest at 0.32% in October 2025.

How did search popularity change for New Zealand gas canister brands in September 2026?

3 changes

  1. In September 2026, Gasmate gained share of searches among gas canister brands in New Zealand, from 28% to 28.9%.

  2. In September 2026, Jetboil gained share of searches among gas canister brands in New Zealand, from 66.7% to 67.3%.

  3. In September 2026, MSR lost share of searches among gas canister brands in New Zealand, from 4.5% to 3.5%.

How are Coleman’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coleman air mattress
  • coleman backpack cooler
  • coleman camping
  • coleman camping chair
  • coleman chilly bin
  • coleman cool box
  • coleman fuel canister
  • coleman gas canister
  • coleman gas grill
  • coleman gazebo
  • coleman gazebo wall
  • coleman ice box
  • coleman kaimai tent
  • coleman portable grill
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coleman compete?

Coleman is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands6th of 90.94%Show ranking
Camping chair brands6th of 80.06%Show ranking
Gas grill brands7th of 70%Show ranking
Air mattress brands4th of 41.1%Show ranking
Chilly bin and cooler brands5th of 82.5%Show ranking
Portable grill brands5th of 50.29%Show ranking
Gas canister brands4th of 40.35%Shown above
Cool box brands5th of 60.47%Show ranking
Camping stove brands3rd of 43.3%Show ranking
Fuel canister brands3rd of 30.5%Show ranking
Ice box brands6th of 61.1%Show ranking
Backpack cooler brands4th of 61.6%Show ranking
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