Brandwave

Bestway vs Coleman:Which is more popular?

In September 2026, Bestway had more branded searches than Coleman among air mattress brands in New Zealand. Bestway had about 2,290 branded searches, while Coleman had 40. Bestway made up 61.9% of all air mattress brand searches we track, and Coleman accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about air mattress brands, Bestway and Coleman each appeared in four of the five answers. Bestway was mentioned before Coleman in every answer.

Among air mattress brands in New Zealand in September 2026

Who do people search for more?

Bestway, about 57 searches for every 1 for Coleman

Bestway 2.3K searchesColeman 40 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bestway in 4 of 5Coleman in 4 of 5

Who does AI recommend more?

Bestway, named ahead of Coleman in every answer

Bestway first in 3Coleman never first

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Top air mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Coleman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bestway was listed before Coleman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bestway1st
  2. Intex2nd
  3. Coleman3rd
  4. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bestway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air mattress brands

5 answers
  • Asked ChatGPT

    “Which air mattress brand should I buy in New Zealand?”

    1. 1Intex
    2. 2Bestway
    3. 3Coleman
  • Asked ChatGPT

    “What are the best air mattress brands in New Zealand?”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman
  • Asked ChatGPT

    “What's the best air mattress brand in New Zealand for camping trips?”

    1. 1Coleman
  • Searched Google, AI Overview

    “air mattress nz”

    1. 1Bestway
    2. 2Intex
  • Searched Google, AI Overview

    “inflatable bed nz”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bestway or Coleman more popular in search?

This chart shows how often people search Google for Bestway and Coleman by name. Each line represents a brand's share of searches for all four air mattress brands we track, month by month, from searches in New Zealand.

Bestway and Coleman among air mattress brands in New Zealand, by month

Share of searches by month for Bestway, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthBestwayIntexSealyColeman
Oct 202570.6%15.6%13.1%0.78%
Nov 202581.4%12.6%5.5%0.5%
Dec 202584%10.4%4.5%1%
Jan 202675.8%11%11.8%1.3%
Feb 202660.6%13.7%24.5%1.2%
Mar 202648.6%18.6%31.2%1.6%
Apr 202639.7%17.9%40.8%1.7%
May 202635%18.2%45.8%0.99%
Jun 202641.7%20.8%36.5%1%
Jul 202642.7%20.1%35.7%1.5%
Aug 202652.4%15.9%30.6%1.2%
Sep 202661.9%19.2%17.8%1.1%

How has the Bestway and Coleman comparison changed over the last 12 months?

3 findings
  • Bestway was ahead of Coleman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand moved from 70.6% to 61.9%, and its estimated monthly branded searches moved from 3.6K to 2.3K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among air mattress brands in New Zealand moved from 0.78% to 1.1%, and its estimated monthly branded searches held steady at 40.

How did search popularity change for New Zealand air mattress brands in September 2026?

1 change
  1. In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bestway’s and Coleman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bestway

2 branded search terms

  • bestway
  • bestway pool

Coleman

1 branded search term

  • coleman air mattress

How the Brand Demand Index is measured

Other head-to-heads among air mattress brands

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