Brandwave

How popular isBestway?

In September 2026, people searched for Bestway by name about 2,290 times in New Zealand, a 36.7% decrease from the previous year. These searches made up 61.9% of all New Zealand air mattress brand searches, placing Bestway first out of four brands. When we asked both ChatGPT and Google AI Overviews about air mattress brands, Bestway appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Bestway is the most searched of 4 competitors and the most recommended in AI answers.

  1. BestwayShare of searches 61.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. IntexShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SealyShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ColemanShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Bestway website (opens in a new tab)

Follow Bestway and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top air mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bestway is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bestway1st
  2. Intex2nd
  3. Coleman3rd
  4. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bestway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air mattress brands

5 answers

  • Asked ChatGPT

    “Which air mattress brand should I buy in New Zealand?”

    1. 1Intex
    2. 2Bestway
    3. 3Coleman

  • Asked ChatGPT

    “What are the best air mattress brands in New Zealand?”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman

  • Asked ChatGPT

    “What's the best air mattress brand in New Zealand for camping trips?”

    1. 1Coleman

  • Searched Google, AI Overview

    “air mattress nz”

    1. 1Bestway
    2. 2Intex

  • Searched Google, AI Overview

    “inflatable bed nz”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which air mattress brands compete with Bestway?

Bestway against air mattress brands in New Zealand, by month

Share of searches by month for Bestway, Intex, Sealy. The figures are in the table below the chart.

View monthly share of searches table
MonthBestwayIntexSealyColeman
Oct 202570.6%15.6%13.1%0.78%
Nov 202581.4%12.6%5.5%0.5%
Dec 202584%10.4%4.5%1%
Jan 202675.8%11%11.8%1.3%
Feb 202660.6%13.7%24.5%1.2%
Mar 202648.6%18.6%31.2%1.6%
Apr 202639.7%17.9%40.8%1.7%
May 202635%18.2%45.8%0.99%
Jun 202641.7%20.8%36.5%1%
Jul 202642.7%20.1%35.7%1.5%
Aug 202652.4%15.9%30.6%1.2%
Sep 202661.9%19.2%17.8%1.1%

  1. 1.Bestway

    61.9%

    Held 1st. 2.3K estimated branded searches, +73.5% vs prior month. Share +9.5 points.

  2. 2.Intex

    19.2%

    Moved from 3rd to 2nd. 710 estimated branded searches, +77.5% vs prior month. Share +3.3 points.

  3. 3.Sealy

    17.8%

    Moved from 2nd to 3rd. 660 estimated branded searches, -14.3% vs prior month. Share -12.7 points.

  4. 4.Coleman

    1.1%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share -0.1 points.

Compare popularity between Bestway and its closest rivals

Every comparison with Bestway

12 comparisons

How has branded search demand for Bestway changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bestway in New Zealand fell from 3.6K to 2.3K.
  • Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand decreased from 70.6% to 61.9%.
  • Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand peaked at 84% in December 2025 and was lowest at 35% in May 2026.

How did search popularity change for New Zealand air mattress brands in September 2026?

3 changes

  1. In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.

  2. In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.

  3. In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.

How are Bestway’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bestway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bestway
  • bestway pool

Do you work for Bestway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bestway compete?

Bestway is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sand filter brands2nd of 736.9%Show ranking
Kids play equipment brands6th of 126.6%Show ranking
Air mattress brands1st of 461.9%Shown above
Inflatable pool brands1st of 276.3%Show ranking
Creator with pink hair and a pink jacket

Is Bestway your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free