How popular isBestway?
In September 2026, people searched for Bestway by name about 2,290 times in New Zealand, a 36.7% decrease from the previous year. These searches made up 76.3% of all New Zealand inflatable pool brand searches, placing Bestway first out of two brands. When we asked both ChatGPT and Google AI Overviews about inflatable pool brands, Bestway appeared in four of the five answers and was the second most recommended of the two.
Bestway is the most searched of 2 competitors and the second most recommended in AI answers.
BestwayShare of searches 76.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
IntexShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top inflatable pool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bestway is the second most recommended of the two.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about inflatable pool brands
5 answers
Asked ChatGPT
“Which inflatable pool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best inflatable pool brands in New Zealand?”
Asked ChatGPT
“What's the best inflatable pool brand in New Zealand for a backyard summer?”
Searched Google, AI Overview
“best inflatable pool”
Searched Google, AI Overview
“inflatable pool for backyard”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which inflatable pool brands compete with Bestway?
Share of searches by month for Bestway, Intex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Intex |
|---|---|---|
| Oct 2025 | 81.9% | 18.1% |
| Nov 2025 | 86.6% | 13.4% |
| Dec 2025 | 89% | 11% |
| Jan 2026 | 87.3% | 12.7% |
| Feb 2026 | 81.6% | 18.4% |
| Mar 2026 | 72.3% | 27.7% |
| Apr 2026 | 68.9% | 31.1% |
| May 2026 | 65.7% | 34.3% |
| Jun 2026 | 66.7% | 33.3% |
| Jul 2026 | 68% | 32% |
| Aug 2026 | 76.7% | 23.3% |
| Sep 2026 | 76.3% | 23.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 2.3K | +73.5% | -0.4 points | |
| 2, held 2nd | 23.7% | 710 | +77.5% | +0.4 points |
Compare popularity between Bestway and its closest rivals
Every comparison with Bestway
12 comparisons
How has branded search demand for Bestway changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bestway in New Zealand fell from 3.6K to 2.3K.
- Across the 12 months ending September 2026, Bestway’s share of searches among inflatable pool brands in New Zealand decreased from 81.9% to 76.3%.
- Across the 12 months ending September 2026, Bestway’s share of searches among inflatable pool brands in New Zealand peaked at 89% in December 2025 and was lowest at 65.7% in May 2026.
How did search popularity change for New Zealand inflatable pool brands in September 2026?
2 changes

Estimated monthly branded searches for Bestway in New Zealand fell 36.7% over 12 measured months, from 3.6K to 2.3K in September 2026.

Estimated monthly branded searches for Intex in New Zealand fell 11.3% over 12 measured months, from 800 to 710 in September 2026.
How are Bestway’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bestway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bestway
- bestway pool
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Where does Bestway compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sand filter brands | 2nd of 7 | 36.9% | Show ranking |
| Kids play equipment brands | 6th of 12 | 6.6% | Show ranking |
| Air mattress brands | 1st of 4 | 61.9% | Show ranking |
| Inflatable pool brands | 1st of 2 | 76.3% | Shown above |

Is Bestway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.