Brandwave

How popular isIntex?

In September 2026, people searched for Intex by name about 710 times in New Zealand, an 11.3% decrease from the previous year. These searches made up 23.7% of all New Zealand inflatable pool brand searches, placing Intex second out of two brands. When we asked both ChatGPT and Google AI Overviews about inflatable pool brands, Intex appeared in three of the five answers and was the most recommended of the two.

Search and AI answers in September 2026

Intex is the second most searched of 2 competitors and the most recommended in AI answers.

  1. BestwayShare of searches 76.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. IntexShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top inflatable pool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Intex is the most recommended of the two.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Intex1st
  2. Bestway2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bestway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about inflatable pool brands

5 answers
  • Asked ChatGPT

    “Which inflatable pool brand should I buy in New Zealand?”

    1. 1Intex
    2. 2Bestway
  • Asked ChatGPT

    “What are the best inflatable pool brands in New Zealand?”

    1. 1Intex
    2. 2Bestway
  • Asked ChatGPT

    “What's the best inflatable pool brand in New Zealand for a backyard summer?”

    1. 1Intex
    2. 2Bestway
  • Searched Google, AI Overview

    “best inflatable pool”

    1. Searched Google, AI Overview

      “inflatable pool for backyard”

      1. 1Bestway

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which inflatable pool brands compete with Intex?

    Intex against inflatable pool brands in New Zealand, by month

    Share of searches by month for Bestway, Intex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBestwayIntex
    Oct 202581.9%18.1%
    Nov 202586.6%13.4%
    Dec 202589%11%
    Jan 202687.3%12.7%
    Feb 202681.6%18.4%
    Mar 202672.3%27.7%
    Apr 202668.9%31.1%
    May 202665.7%34.3%
    Jun 202666.7%33.3%
    Jul 202668%32%
    Aug 202676.7%23.3%
    Sep 202676.3%23.7%
    1. 1.Bestway

      76.3%

      Held 1st. 2.3K estimated branded searches, +73.5% vs prior month. Share -0.4 points.

    2. 2.Intex

      23.7%

      Held 2nd. 710 estimated branded searches, +77.5% vs prior month. Share +0.4 points.

    Compare popularity between Intex and its closest rivals

    Every comparison with Intex

    17 comparisons

    How has branded search demand for Intex changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Intex in New Zealand fell from 800 to 710.
    • Across the 12 months ending September 2026, Intex’s share of searches among inflatable pool brands in New Zealand increased from 18.1% to 23.7%.
    • Across the 12 months ending September 2026, Intex’s share of searches among inflatable pool brands in New Zealand peaked at 34.3% in May 2026 and was lowest at 11% in December 2025.

    How did search popularity change for New Zealand inflatable pool brands in September 2026?

    2 changes
    1. Estimated monthly branded searches for Bestway in New Zealand fell 36.7% over 12 measured months, from 3.6K to 2.3K in September 2026.

    2. Estimated monthly branded searches for Intex in New Zealand fell 11.3% over 12 measured months, from 800 to 710 in September 2026.

    How are Intex’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Intex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • intex
    • intex pool

    Do you work for Intex? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Intex compete?

    Intex is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Sand filter brands3rd of 711.5%Show ranking
    Kids play equipment brands5th of 1212%Show ranking
    Air mattress brands2nd of 419.2%Show ranking
    Inflatable pool brands2nd of 223.7%Shown above
    Kayak brands2nd of 621.9%Show ranking
    Creator with pink hair and a pink jacket

    Is Intex your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.