Hobie vs Intex:Which is more popular?
In September 2026, Intex had more branded searches than Hobie among kayak brands in New Zealand. Intex had about 320 branded searches, while Hobie had 50. Intex made up 21.9% of all kayak brand searches we track, and Hobie accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about kayak brands, neither Hobie nor Intex appeared in any of the four answers.
Who do people search for more?
Intex, about 6 searches for every 1 for Hobie
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top kayak brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Hobie nor Intex showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about kayak brands
4 answers
Asked ChatGPT
“Which kayak brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kayak brands in New Zealand?”
Asked ChatGPT
“What's the best kayak brand in New Zealand for fishing trips?”
Searched Google, AI Overview
“fishing kayak nz”
Searched Google, AI Overview
“inflatable kayak nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hobie or Intex more popular in search?
This chart shows how often people search Google for Hobie and Intex by name. Each line represents a brand's share of searches for all six kayak brands we track, month by month, from searches in New Zealand.
Share of searches by month for Intex, Hobie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Viking Kayaks | Intex | Mission Kayaking | Ocean Kayak | Feelfree | Hobie |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 20% | 13.8% | 10.6% | 14.4% | 4.4% |
| Nov 2025 | 40.7% | 19.5% | 10.6% | 13% | 11.8% | 4.5% |
| Dec 2025 | 45.9% | 17.9% | 12.4% | 13.3% | 6.4% | 4.1% |
| Jan 2026 | 45% | 14.4% | 11.7% | 17.1% | 6.8% | 5% |
| Feb 2026 | 40.8% | 14.3% | 15% | 15% | 10.9% | 4.1% |
| Mar 2026 | 39.5% | 21.1% | 13.8% | 11.2% | 9.9% | 4.6% |
| Apr 2026 | 42.9% | 18.8% | 9.8% | 12.5% | 10.7% | 5.4% |
| May 2026 | 46.5% | 20.2% | 8.5% | 10.9% | 9.3% | 4.7% |
| Jun 2026 | 39.4% | 26.3% | 11.1% | 10.1% | 8.1% | 5.1% |
| Jul 2026 | 35.1% | 23.4% | 9.9% | 10.8% | 16.2% | 4.5% |
| Aug 2026 | 40.2% | 21.3% | 13.9% | 10.7% | 9% | 4.9% |
| Sep 2026 | 41.1% | 21.9% | 14.4% | 11.6% | 7.5% | 3.4% |
How has the Hobie and Intex comparison changed over the last 12 months?
3 findings
- Intex was ahead of Hobie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hobie’s share of searches among kayak brands in New Zealand moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending September 2026, Intex’s share of searches among kayak brands in New Zealand moved from 20% to 21.9%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand kayak brands in September 2026?
2 changes
In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%.
In September 2026, Hobie lost share of searches among kayak brands in New Zealand, from 4.9% to 3.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hobie’s and Intex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kayak brands
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