Brandwave

Intex vs Viking Kayaks:Which is more popular?

In September 2026, Viking Kayaks had more branded searches than Intex among kayak brands in New Zealand. Viking Kayaks had about 600 branded searches, while Intex had 320. Viking Kayaks made up 41.1% of all kayak brand searches we track, and Intex accounted for 21.9%. When we asked ChatGPT and Google AI Overviews about kayak brands, Viking Kayaks appeared in all four answers and Intex in none.

Among kayak brands in New Zealand in September 2026

Who do people search for more?

Viking Kayaks, about 88% more searches than Intex

Viking Kayaks 600 searchesIntex 320 searches

Who does AI mention more?

Viking Kayaks, mentioned in every answer we collected

Viking Kayaks in 4 of 4Intex in 0 of 4

Who does AI recommend more?

Viking Kayaks, the only one of the two named

Viking Kayaks first in 4Intex never named

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Top kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Viking Kayaks appeared in all four answers. Intex did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viking Kayaks1st
  2. Ocean Kayak2nd
  3. Mission Kayaking3rd
  4. Feelfree4th
  5. Intex–
  6. Hobie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about kayak brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Intex or Viking Kayaks more popular in search?

This chart shows how often people search Google for Intex and Viking Kayaks by name. Each line represents a brand's share of searches for all six kayak brands we track, month by month, from searches in New Zealand.

Intex and Viking Kayaks among kayak brands in New Zealand, by month

Share of searches by month for Viking Kayaks, Intex. The figures are in the table below the chart.

View monthly share of searches table
MonthViking KayaksIntexMission KayakingOcean KayakFeelfreeHobie
Oct 202536.9%20%13.8%10.6%14.4%4.4%
Nov 202540.7%19.5%10.6%13%11.8%4.5%
Dec 202545.9%17.9%12.4%13.3%6.4%4.1%
Jan 202645%14.4%11.7%17.1%6.8%5%
Feb 202640.8%14.3%15%15%10.9%4.1%
Mar 202639.5%21.1%13.8%11.2%9.9%4.6%
Apr 202642.9%18.8%9.8%12.5%10.7%5.4%
May 202646.5%20.2%8.5%10.9%9.3%4.7%
Jun 202639.4%26.3%11.1%10.1%8.1%5.1%
Jul 202635.1%23.4%9.9%10.8%16.2%4.5%
Aug 202640.2%21.3%13.9%10.7%9%4.9%
Sep 202641.1%21.9%14.4%11.6%7.5%3.4%

How has the Intex and Viking Kayaks comparison changed over the last 12 months?

3 findings
  • Viking Kayaks was ahead of Intex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Intex’s share of searches among kayak brands in New Zealand moved from 20% to 21.9%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending September 2026, Viking Kayaks’ share of searches among kayak brands in New Zealand moved from 36.9% to 41.1%, and its estimated monthly branded searches moved from 590 to 600.

How did search popularity change for New Zealand kayak brands in September 2026?

2 changes

  1. In September 2026, Viking Kayaks gained share of searches among kayak brands in New Zealand, from 40.2% to 41.1%.

  2. In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Intex’s and Viking Kayaks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Intex

1 branded search term

  • intex

Viking Kayaks

3 branded search terms

  • viking kayaks
  • viking kayaks kayaks
  • vikingkayaks

How the Brand Demand Index is measured

Other head-to-heads among kayak brands

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